How to Manage a Consumer Research Panel Step #2: Quality Control Creating a consumer research panel is a great option for businesses looking to receive ongoing feedback from stakeholders. Consumer research panels allow researchers to periodically receive feedback from members at a fraction of the time and cost of traditional methods. In order to have Read more

How to Manage a Consumer Research Panel Step #1: Welcome Calls A few years ago, Research & Marketing Strategies, Inc. (RMS) created the RMS ViewPoint Research Panel, which now consists of thousands of consumers, just like you, who get the opportunity to be rewarded for sharing their thoughts and opinions! Research panels allow RMS to Read more

Research & Marketing Strategies, Inc. (RMS) understands the significance of research panels. RMS created ViewPoint, its proprietary research panel, in order to have quick and easy access to research participants. Through the responses gained from ViewPoint, RMS helps clients respond to business opportunities. For information about joining, and the benefits to joining the RMS ViewPoint Read more

Here at Research & Marketing Strategies, Inc. (RMS), we manage our own research panel called ViewPoint. ViewPoint is comprised of members who are willing to participate in various types of research such as focus groups, surveys, in-depth interviews, and mystery shopping. Typically, members of research panels, like ViewPoint, are rewarded for their participation which makes Read more

Research panels have grown immensely over the past decade due to a number of factors. The major driving force behind research panels coincides with the industry’s switch to electronic and mobile platforms, coupled with the dwindling effectiveness of telephone surveying. Conducting research with panel respondents that have opted-into continued participation in research provides end-clients with Read more