How to Manage a Consumer Research Panel
Step #1: Welcome Calls
A few years ago, Research & Marketing Strategies, Inc. (RMS) created the RMS ViewPoint Research Panel, which now consists of thousands of consumers, just like you, who get the opportunity to be rewarded for sharing their thoughts and opinions! Research panels allow RMS to quickly recruit and receive responses from consumers at a fraction of the cost of purchasing sample, random digit dialing, or publicizing the survey online with the hope that it reaches the right audience. In order to form an effective high-quality panel, RMS implemented panel management procedures. This post is the first in a series that will divulge the secrets on how RMS has found success with panel management.
When signing up for a panel managed by RMS, such as RMS ViewPoint, the process is quick and simple. The sign up link for RMS ViewPoint is only five questions, and once that is complete, the individual receives a welcome email and call from Emily, Social Media and Panel Coordinator at RMS, within the next few business days.
The welcome call breaks down a barrier that computer mediated communication (CMC) creates. CMC, similar to emailing and text messaging, strips nonverbal communication from messages and allows users to edit communication before sending it. This takes away the human aspect from communication. At RMS, we feel it is important to directly interact with our research panel members. It allows us to ensure that panel members understand the purpose of RMS ViewPoint, and it gives them easy access to an RMS representative if they have any questions.
RMS is also dedicated to creating a positive relationship with our panel members. By welcoming new panel members with a phone call, we are also starting a positive relationship between panel members and the RMS brand. This encourages members to be an active and engaged participant, which leads to richer data for our clients!
If you would like to learn more about using the RMS ViewPoint Research Panel for your next market research project, please contact Sandy Baker, Sr. Director of Business Development & Corporate Strategy at SandyB@RMSresults.com or by calling 1-866-567-5422.
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