The terms “market research” and “marketing research” are so commonly used interchangeably that it often leaves people wondering about the difference between the two. Is there really a difference? Absolutely. Qualtrics summed it up perfectly on their blog: “market research is a subset of marketing research.” While marketing in general often revolves around products, pricing, Read more

Each year Greenbook releases its GRIT Report which highlights key industry trends. It also provides relevant insight into the decision-making process when choosing a market research firm. Expectations can differ for a market research firm depending on whether you are working with a vendor on your first project or your 50th. However, some common expectation Read more

This blog post was written by our guest blogger Paul Dybas, former Business Development Associate at Research & Marketing Strategies (RMS), a global market research firm located in Syracuse, NY. There are many market research firms to choose from that can help you with your project. At the initial Google search, the process of choosing one Read more