Erica Winters, Research Analyst, represented RMS at the Demystifying Content Marketing seminar hosted by Eric Mower & Associates, and presented by Matt Read. Below are the key takeaways for implementing a content marketing strategy. For optimal brand engagement and buy-in from consumers, marketers need to do several things. They need to tell a good story, Read more

This blog post is a case study summary of a recent project we completed with a business publication client in the United States. The study was completed by Research & Marketing Strategies (RMS) – a readership study firm and market research vendor with clients all across the country. Background: A business-focused publication partnered with Research & Marketing Strategies (RMS) to Read more