Syracuse, NY has enjoyed a long history as one of the nation’s top test markets. The metropolitan area’s use by marketers as proving ground of eventual product success or failure has been well documented for decades. Products both famous and obscure, ranging from ice cream to alcoholic beverages to baby carrots have been tested in Syracuse Read more

This blog post discusses several tips that a focus group moderator can use to handle different types of participants.

This blog post discusses why focus groups are still a necessary and integral part of the market research process as a whole. It also goes on to briefly list why clients enjoy conducting focus group research with consumers.

Trying to find a focus group facility in Syracuse, New York? This post gives you a little insight on the happenings at QualiSight in the past month.