Tag Archives: Market Research Trend

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  1. Have Your Customer’s Preferences Changed as a Result of COVID-19?

    Have customer needs changed? This is a common question that is differentiating the businesses who thrive from those who do not during this time of change. Understanding evolving consumer preferences following COVID-19 is not only important in terms of customer relations, but it also helps ensure you’re investing in the avenues your customers prefer and Read more

  2. Market Research Trend (Part 2): Are Panels Worth It?

    For general quantitative research with a large scope, how likely are you to recommend online panel research to your clients and why or why not? I would definitely recommend the use of an online research panel for a large scope quantitative research study.  However, the scope of the research truly needs to be large. Online Read more

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