In the world of market research, new approaches and strategies are being developed rapidly. One of the ways we like to stay smart on industry trends is by reviewing the GreenBook Research Industry Trends (GRIT) Report. Below are a few tidbits from the Q3 and Q4 report, which we found particularly insightful. Mobile Surveys Are Read more

It wasn’t all that long ago at all – maybe 10 or 12 years – that you couldn’t assume with any certainty that a person had access to e-mail.  The medium was still fairly new and not everyone had adopted it yet. With that in mind, it is a testament to how fast technology moves that we can now Read more

As mobile research continues to gain a broader appeal and acceptance in the market research field, it also forces the industry to revisit how surveys are written.  Not that they were ever overwhelmingly popular to begin with but many firms are choosing or have already chosen to do away with mail/paper surveys in favor of online Read more