Article by Patrick Fiorenza, RMS Director of Research Analytics – Segmentation, clusters, personas, profiles – what’s the difference in these terms? All the terms have some nuances, but generally, they complement one another and, quite often, are used interchangeably. The underlying goal of each of these approaches is to understand groups of your customers with Read more

The following post was written by Josh Elander, Research Associate at RMS. Whether or not we’re aware of it, we’re always segmenting the people we encounter; how old they are, what kind of house or car they own, and whether or not they’re raising a family. The idea of using this kind of segmentation has Read more