Touchdown for Market Research: Why You Don’t Have to Be a Football Star to Join a Focus Group
Article by Lisa Czapla, RMS Graphic Designer & Marketing Coordinator –
If you caught this year’s Super Bowl, you probably saw a commercial that had football stars like Patrick Mahomes, Chris Jones, and Xavier Worthy sitting in a focus group, sharing their thoughts on “very cheesy” Doritos.
The whole scenario was hilarious, with big-name athletes evaluating a product and sharing their opinions—just like everyday people. And as entertaining as it was to watch, we at RMS know you *don’t* need to be a football legend to be in a focus group! In fact, the most valuable feedback often comes from people just like you—regular consumers who have a fresh perspective on the products and services you use every day.
Why Focus Groups Matter (Even Without a Super Bowl Ring)
Focus groups are a goldmine for companies looking to understand the needs and opinions of their customers. Imagine sitting in a room with a group of people (maybe sipping on some coffee, definitely not running sprints), all sharing their honest thoughts about a product or idea. What works? What doesn’t? What could be improved?
Brands *live* for this kind of information because it helps them make better decisions. And that’s where *you* come in—whether you’re a stay-at-home parent, a college student, or an entrepreneur. Your thoughts, ideas, and insights are just as valuable as those of a famous athlete. (We promise you won’t need to throw a football to take part in one of our focus groups.)
No Cleats, No Problem: How Focus Groups Work for Everyone
At RMS, we believe in the power of diversity. Sure, football stars can give their take on a new energy drink, but it’s just as important to hear from the *real* world. Our focus groups are designed to give everyone a platform to voice their opinion—no matter if you’re a die-hard fan of the sport, or you’d rather spend your Sundays binge-watching your favorite Netflix series.
Ready to Tackle Anything
Whether it’s an in-person or virtual group, we make sure your time is well-spent, and your feedback will be put to use in ways that make a real impact. Plus, we’ve got a team that knows how to make focus groups fun—because research doesn’t have to be boring.
What Can You Expect from Our Focus Groups?
– No Super Bowl-Sized Pressure: We’re not asking you to tackle anything! Just a relaxed conversation where you can share your thoughts and opinions freely.
– Valuable Insights: Your feedback will be taken seriously by brands looking to improve their products or marketing strategies.
– Fun Incentives: Maybe not a Super Bowl ring, but we do offer great rewards for your time and participation!
– Real-World Impact: The best products are made by listening to people like you—and that’s why we value *every* voice in our focus groups.
So, Are You Ready to Join the Team?
SIGN UP to be a member of our research panel, ViewPoint, and *you* could be the one helping brands score BIG in the world of market research—No touchdown required.
Now that’s what we call a winning play! (And DEFINITELY not cheesy!)
If you’re organization wants to do a focus group—we could help with that too! Please feel free to reach out to us with any questions or for additional information; we’d be happy to share more about our in-house focus group facility and online focus group experience. Our market research firm can help you design a high-quality focus group and lead you to stronger insights to help move your organization forward.
About the Author – Lisa Czapla
With an extensive background in marketing communications and creatives, Lisa joins the RMS team as Graphic Designer & Marketing Coordinator and her primary focus is ensuring RMS is positioned well in the marketplace for building awareness and public relations by maintaining corporate branding standards, image and promotion of the corporate website, photography, video, visuals, print, email, and web. Additionally, Lisa oversees the creation and maintenance of all communication and marketing materials for RMS for a wide variety of industries including healthcare, education, manufacturing, finance, energy, and more.
It’s good to know. We’re here for you.
Call us today, to see how we can help your organization.
Interested in conducting a market research project with RMS?
Contact our Vice President of Corporate Development, Sandy Baker at SandyB@RMSresults.com or call 1-866-567-5422.
About RMS
Research & Marketing Strategies, Inc. (RMS) is a full-service market research firm in Central New York. Formed in 2002, RMS helps organizations that are looking to know more about their customers and/or potential customers. We conduct surveys, focus groups, mystery shopping, studies, and analyses. Each project is customized and gets personal attention so that actionable, data-driven findings are delivered.
RMS has a reputation for getting results. We offer an independent, professional means to conduct telephone, on-line, and mail surveying, as well as in-depth interviews, intercept interviews, and participant recruitment. We also host discussion groups through QualiSight, our onsite call center and focus group facility. We have a proven reputation for successfully recruiting and moderating focus groups, community forums, and town meetings.