Have customer needs changed? This is a common question that is differentiating the businesses who thrive from those who do not during this time of change. Understanding evolving consumer preferences following COVID-19 is not only important in terms of customer relations, but it also helps ensure you’re investing in the avenues your customers prefer and Read more
Tag Archives: analytics
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The following blog post was written by Josh Elander, Research Associate at RMS. While the numbers that result from a market research study can sometimes speak for themselves, it’s important to be comprehensive. Data should be thoroughly examined for valuable insights, and at the end of a project the findings should tell a story relevant Read more
A few days ago, the sixth annual MIT Sloan Sports Analytics Conference was held in Boston. The officially stated goal of this conference is to “provide a forum for industry professionals (executives and leading researchers) and students to discuss the increasing role of analytics in the sports industry.” Unfortunately, I did not attend the conference, Read more