The following blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). A credit union recently partnered with Research & Marketing Strategies, Inc. (RMS) to conduct image and awareness research. The bank wanted to better understand why some branches are not performing as well as others. The goal of Read more

The following blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). A regional retailer recently partnered with RMS to conduct market demand research. The retailer wanted to better understand the consumer perception of its brand, understand the potential consumer and customer profile, identify brand perceptions, and assess Read more

The following blog post was written by Maggy Stewart, Graphic Designer & Marketing Coordinator at RMS. A new year means a new opportunity to rejuvenate your content marketing strategy. At its most basic, content marketing is an outline that answers the ‘how’ and ‘why’ of your brand’s mission and content. Meant to guide your approach and Read more

When it comes down to researching a brand, more often than not you’ll see a lot of the focus being spent on perceptual information.  When researching a brand through a survey or focus group, businesses will ask about awareness of the brand, familiarity with the brand, and impressions (all perceptual statistics).  These are all-powerful metrics Read more

At the local Wegmans, here in Syracuse, shoppers may have noticed a new style of packaging for baby carrots. The carrots appear in packaging that resembles a potato chip bag, complete with attractive images and colors. Syracuse and Cincinnati were picked as test markets to roll out a re-branding campaign for baby-carrots launched by the carrot industry.