Now that we’re settling into the first quarter of 2016, we are setting our sights on identifying industry trends to determine client priorities for the year ahead. In working with our growing roster of higher education clients, our team has noticed a shift in the education landscape towards revitalization and streamlining strategies to accommodate the Read more
Tag Archives: Higher Education Marketing
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Trends in Higher Education
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Occupational Supply and Demand Research | Case Study
This blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). Background: A higher education institution in Maryland partnered with Research & Marketing Strategies, Inc. (RMS) to conduct occupational supply and demand research related to two potential graduate-level academic program offerings. The college wanted to better understand the Read more
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Tips for Conquering a Decline in Higher Education Enrollment
This blog post provides an updated look on a previous blog post stating how market research can help address higher education enrollment challenges. Institutions are still trudging through slower growth in enrollment than they have experienced in the past. As projected in the previous blog post, the National Center for Education Statistics has again reported Read more
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Higher Education Program Feasibility | Case Study
This blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). Background: A State University of New York College partnered with Research & Marketing Strategies, Inc. (RMS) to conduct a program feasibility study. The college wanted to better understand the competitive landscape, occupational supply and demand, and potential learner interest Read more
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Higher Education Market Research | Marketing Consultant
Here in the Bunker, the RMS Analytics team has worked on a number of different market research projects for our higher education clients. The types of market research for our higher education clients spans both qualitative and quantitative – from focus groups to demand modeling. This is a marketing piece that RMS put together related to Read more