This blog post discusses why focus groups are still a necessary and integral part of the market research process as a whole. It also goes on to briefly list why clients enjoy conducting focus group research with consumers.

This article gives an overview of the major impact telephone experiences has on customer satisfaction and how RMS detailed similar findings in other market research projects.

This article speaks to common online survey participants that compromise data quality and data integrity in research.

(From Quirks.com) Multiple survey instruments assessing organizational performance in a range of areas will have a far greater impact on improving a hospital’s level of service quality than a patient satisfaction survey alone.