Article by Patrick Fiorenza, RMS Director of Research Analytics – One of the challenges faced in any market research study is gaining proper representation from panels or opt-in surveys. At times, RMS has implemented post-field work adjustments through weighting techniques. The use of weighting helps the results be more representative of a population. There are Read more

Intercept surveys serve as invaluable tools for gathering on-site feedback from various audiences, whether at events, airports, bus routes, restaurants, conferences, or shopping malls. These surveys provide organizations with immediate insights into patron perceptions while their experiences are still fresh in their minds. However, to ensure the success of an intercept survey project, it’s crucial Read more