Tag Archives: syracuse ny

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  1. RMS partners with CenterState CEO for Economic Forecast

    This blog post summarizes a recent project completed by Research & Marketing Strategies, Inc. (RMS) in conjunction with CenterState CEO in Syracuse. It was written by Lori Lichorobiec, Communications Coordinator at RMS. Fresh off the presses, the 2014 Economic Forecast report by CenterState CEO identifies trends that impacted the economy in the previous year, and Read more

  2. Panel to Discuss Selling Syracuse | Test Market Cities in the U.S.

    RMS’ Director of Business Development Sandy Baker, second from left, joined fellow colleagues David Holder (left), of Syracuse Convention & Visitors Bureau, Ben Walsh (center), of Syracuse Economic Development Corporation, Joanne Rauch (second from right), of C.R. Fletcher & Associates, and Jamie Marciniak Waller on a panel discussing the selling points of Syracuse and Central Read more

  3. How to Improve Advertising in 5 Steps Using Market Research

    One of the most common requests Research & Marketing Strategies (RMS) receives from clients is related to marketing or advertising campaigns.  They are unhappy with the results of their current campaign, don’t know the return of their advertising (ROI), or they want to head in a different direction. It’s surprising the number of marketing campaigns Read more

  4. NCQA Consultant | RMS Healthcare Transformation

    This blog post was written by our guest blogger, Susan Maxsween, Practice Transformation Manager, here at Research & Marketing Strategies (RMS). Not everyone likes to admit they need help. In fact, most people would rather dive headfirst into the unknown without a clue. This rings true both on the individual scale (such as the age-old Read more

  5. A Cautious View of Social Media | Syracuse, NY

    Several days ago, I attended a very thought-provoking lecture called “Social Media: Beyond the Hype.” The lecturer was Robert Thompson, a renowned and often-cited professor at Syracuse University’s S.I. Newhouse School of Public Communications. If you follow stories about media and popular culture in outlets like the New York Times, NPR or CNN, there is Read more

  6. Market Research and Non-Probabilistic Sampling Methods

    As a follow up to yesterday’s post on probability samples, I will be going over non-probability samples.   These methods don’t provide the same level of fair representation, but certainly serve their own purpose in the market research industry.  These types of samples lend themselves to preliminary forms of research, removing the need for them to Read more

  7. Is Price a Competitive Advantage? | Marketing Research

    We recently read an in-depth article posted in the December 2010 issue of Quirk’s.  The author is Mark Goodin, President of Aaron-Abrams Field Support Services in Las Vegas.  Goodin makes an impassioned plea to those who recruit respondents for qualitative research to improve the quality of their service by not taking shortcuts, offering excuses instead of Read more

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