Brrr-ing on the Stats! How RMS Research Panel Members are “Chillin'” this Winter Season.
Article by Katya Dashkevich, RMS Research Associate –
RMS conducted a winter survey with our ViewPoint panel to explore participants’ seasonal plans and how they stay busy during this time of year. We received a total of 1,009 responses, with participants sharing their thoughts on winter and favorite activities to keep themselves busy.
When asked to rate their enjoyment of winter on a scale of 1 to 5, the average response was 2.8, suggesting that participants generally have a neutral to positive outlook on the season. Participants were also asked about their favorite aspects of winter, with the most common responses highlighting their enjoyment of snow and winter activities such as skiing and ice skating. Additionally, participants mentioned enjoying winter festivals and events and the coziness of sitting by a fire.
Alongside participants’ favorite aspects of winter, they were also asked to share their favorite indoor and outdoor winter activities. The top responses were:
Top Outdoor Activities:
- Going for a walk
- Sledding
- Skiing
Top Indoor Activities:
- Watching movies
- Reading
- Playing board games
In addition to activities, we asked participants about their favorite winter comfort foods and drinks.
Top Comfort Foods:
- Soup
- Chili
- Mac and cheese
Top Winter Beverages:
- Hot chocolate
- Tea
- Coffee
Participants were also asked the kind of winter that they prefer 61% of participants said they preferred mild winters, while 39% favored snowy winters. Regarding physical activity, 61% reported that their activity levels decrease in winter, 35% said their activity levels remain the same, and 4% noted an increase in activity during the season.
Among participants who take part in winter sports or activities, the top favorites were:
- Skiing
- Sledding
- Ice skating
We also asked participants for their tips and suggestions on staying active in winter. A common theme was incorporating small movements or exercises into daily routines. When asked what would help them be more physically active during winter, the most common responses included warmer weather/traveling to a warmer location and joining a gym or purchasing home exercise equipment.
These insights provide a glimpse into how people choose to spend their winters! At RMS, we regularly engage with our ViewPoint panel members through fun surveys and exclusive research opportunities. These not only allow members to share their opinions on a variety of topics but also offer chances to earn money for their valuable insights. If you’re interested in joining, sign up HERE!
RELATIONAL RMS BLOGS:
How Sweet It Is! RMS ViewPoint Research Panel Valentine’s Day Survey
Exploring Summer Adventures: Results from the RMS ViewPoint Research Panel Survey
Become a Member of Our Elite Market Research Panel – ViewPoint – Click Here to Join!
About the Author – Katya Dashkevich
Katya brings years of market research experience to the RMS Analytics Department, programming surveys, coordinating recruitment, and cleaning, analyzing, and reporting survey data. Katya also supports many other divisions at RMS, including helping with phone recruitment in our call center or research needs within our healthcare division.
It’s good to know. We’re here for you.
Call us today, to see how we can help your organization.
Interested in conducting a market research project with RMS?
Contact our Vice President of Corporate Development, Sandy Baker at SandyB@RMSresults.com or call 1-866-567-5422.
About RMS
Research & Marketing Strategies, Inc. (RMS) is a full-service market research firm in Central New York. Formed in 2002, RMS helps organizations that are looking to know more about their customers and/or potential customers. We conduct surveys, focus groups, mystery shopping, studies, and analyses. Each project is customized and gets personal attention so that actionable, data-driven findings are delivered. RMS has a reputation for getting results. We offer an independent, professional means to conduct telephone, on-line, and mail surveying, as well as in-depth interviews, intercept interviews, and participant recruitment. We also host discussion groups through QualiSight, our onsite call center and focus group facility. We have a proven reputation for successfully recruiting and moderating focus groups, community forums, and town meetings.