Think you don’t need market research? Think again!
Article by Patrick Fiorenza, RMS Director of Research Analytics –
Every 5,000 miles (or so), you change the oil in your car. You run software updates periodically to protect your computer from malware. You purchase a warranty on your phone for protection in the event it breaks or is damaged. All these items are general maintenance practices you put into place to keep your possessions working as they should. So why not do the same with your business?
Market research is the ongoing maintenance for your business. By committing to a comprehensive market research plan, you can stay ahead of the curve, make better business decisions, and maintain a strong understanding of your customers’ needs.
At RMS, we differ in that we shy away from cookie-cutter or off-the-self approaches. We work hard to customize research and provide meaningful insights for our clients. This means we carefully consider the method (qualitative, quantitative, mixed), your budget, and the type of analysis required to address your core questions.
Below, we highlight a few of the ways our services have benefited clients and share some related blogs and case studies.
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Data-driven decision making; prioritizing investments and initiatives
Our Patient-Centered Medical Home (PCMH) recognition work is rooted in using data to drive action. We help physician practices and health systems attain and maintain PCMH recognition, which will help boost revenue, improve quality of care, and help to establish a culture of continuous quality improvement. Our Community Health Needs Assessments (CHNA) assist health systems in the prioritization of activities and needs, all with the goal of improving healthcare delivery. With our healthcare work, we can use focus groups, surveys, or in-depth interviews to learn from key stakeholders and understand the patient experience. Read more here:
- So, You’ve Been Approved for Making Primary Care…Now What?
- PCMH Changes for 2025
- Community Health Needs Assessments (CHNA): The Power of Effective CHNAs with RMS Healthcare
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Knowing customer/member needs
Working with a banking client, we were able to help them truly understand the client experience. With the Print Graphics & Communications Association, RMS was able to prioritize needs for members and understand the expectations of members after a merger of two associations. Read more:
- RMS CASE STUDY – Print Graphics & Communications Association: How RMS revealed the needs, priorities, and motivations of Association membership
- Exploring the Importance of Climate Studies for School Districts
- Using Market Research to Enhance the Customer/Member Experience in the Banking & Finance Industry
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Identifying emerging trends in a market
RMS is a proud partner of CenterState CEO, and we have conducted several CenterState CEO Economic Forecast studies, a key report that details the economic outlook of the region. We have done similar work for many clients, helping them to understand their markets, innovations on the horizon, important industry dynamics, new market entrants, and conducting secondary research on the labor market. A well-designed competitive analysis and feasibility study is imperative to remain viable in such dynamic markets. Often, these studies should operate in stages and build on each as new findings emerge. Read more:
- RMS & CenterState CEO Release CNY 2025 Economic Forecast
- RMS & CenterState CEO Release CNY 2024 Economic Forecast
- 7 Ways to Assure Valuable Insights from Your Market Research Study
- How to Design Your Next Feasibility Study
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Understand your employees’ needs
Often overlooked is the power of Staff Satisfaction Surveys. An annual survey with staff can yield numerous insights on workplace culture and employee needs. Our studies continually find ways for employers to optimize the workplace. Making sure that staff feel a sense of purpose, valued, and engaged is essential to a productive culture, and impacts the quality of services delivered. Learn more about some of our workplace surveys here:
- Patient Perspectives: Member Satisfaction Survey
- RMS CASE STUDY: Using an Employee Satisfaction Survey to Improve Management Practices
- The Results are in! 5 Themes from the 2024 Best Places to Work Employee Engagement Survey
There are many other benefits to employee satisfaction surveys. We’ve done studies that can help identify ways to reduce risk, improve product development, and enhance your marketing strategies. The consistency in all of these projects, regardless of the research objective, is our custom approach to your needs and our commitment to help drive your organization forward.
About the Author – Patrick Fiorenza
Patrick is passionate about helping clients achieve their goals and designing effective strategies through customized market research projects. He has extensive experience in survey design, data analysis, and qualitative, quantitative, and mixed-methods research. As the Director of Research Analytics, Patrick monitors all aspects of the research project, assuring validated and high-quality results are provided to RMS clients. He is also passionate about providing coaching to analytic staff and collaborating closely with clients to ensure needs are met. Pat holds a master’s in public administration from Syracuse University and is pursuing his doctorate in curriculum, instruction, and science of learning from the University at Buffalo.
It’s good to know. We’re here for you.
Call us today, to see how we can help your organization.
Interested in conducting a market research project with RMS?
Contact our Vice President of Corporate Development, Sandy Baker at SandyB@RMSresults.com or call 1-866-567-5422.
About RMS
Research & Marketing Strategies, Inc. (RMS) is a full-service market research firm in Central New York. Formed in 2002, RMS helps organizations that are looking to know more about their customers and/or potential customers. We conduct surveys, focus groups, mystery shopping, studies, and analyses. Each project is customized and gets personal attention so that actionable, data-driven findings are delivered. RMS has a reputation for getting results. We offer an independent, professional means to conduct telephone, on-line, and mail surveying, as well as in-depth interviews, intercept interviews, and participant recruitment. We also host discussion groups through QualiSight, our onsite call center and focus group facility. We have a proven reputation for successfully recruiting and moderating focus groups, community forums, and town meetings.