ARTICLE BY:Susan S. Maxsween, MHSA, VP Healthcare Operations & Consultingand Molly Burke, MPH, Research Analyst – What is a CHNA? A Community Health Needs Assessment (CHNA) is a systematic approach that aims to improve the health and well-being of a community by providing organizations with insights on the health status of the community. The CHNA Read more

Article by Molly Burke, RMS Research Analyst – Introduction: A regional non-profit organization recently partnered with Research & Marketing Strategies, Inc. (RMS) to conduct primary market research about community awareness and understanding regarding issues related to Lyme disease and tick-borne illnesses prevalent within the region. The client wanted to gain insight on how they could Read more

Article by Ryan Moore, RMS Research Coordinator – Knowing When to Conduct Market Research – Companies seek insights into their market environment to learn customer preferences and behaviors, market trends, and what competitors are offering. Conducting Market Research In-House – Conducting market research internally could increase the possibility of bias or unreliable results, but can Read more

Article by Ryan Moore, RMS Research Coordinator At a Glance: What’s the Difference? – Qualitative research studies opinions and attitudes using non-numerical resources like interviews and observations. Quantitative research uses numerical data to find patterns. What is Qualitative Research? – used to understand people’s beliefs, experiences, attitudes, behavior, and interactions. Qualitative Research Methods – Examples Read more

The following blog post was written by Sara Cruz, Research Analyst at RMS. Market research can be broken down into quantitative research, qualitative research, or a combination of both. Simply stated, quantitative research is the process of collecting and analyzing numerical data, while qualitative data involves collecting and analyzing non-numerical data. What does this mean? Read more

The following post was written by Emily Palermo, Research & Social Media Associate at RMS. An in-depth interview (IDI) is a qualitative research method that gathers comprehensive information from stakeholders. Researchers often conduct IDIs in-person, over the phone, or via the web as it’s critical for the respondent and interviewer to be able to converse Read more

When it comes to focus groups, it’s crucial to recruit the right participants. Typically a focus group includes a small number of people, often between 8 to 12 participants, plus a moderator that helps guide the discussion. The moderator’s goal is to get participants to answer the pre-defined questions in the moderator’s guide, but also Read more

The following post was co-written with Zach Shaw, Panel Associate at RMS What is Qualitative Research? Qualitative research is a non-numerical method used to discover and understand consumer behavior, beliefs, attitudes, experiences, and interactions. Qualitative data is often implemented during the exploratory phase of the research, using unstructured or semi structured techniques to facilitate an open Read more