The following blog post was written by Sara Cruz, Research Analyst at RMS. Market research can be broken down into quantitative research, qualitative research, or a combination of both. Simply stated, quantitative research is the process of collecting and analyzing numerical data, while qualitative data involves collecting and analyzing non-numerical data. What does this mean? Read more

This blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). A healthcare provider recently partnered with Research & Marketing Strategies, Inc. (RMS) to conduct an employee satisfaction study. The client wanted to better understand employee satisfaction, loyalty, and unmet needs. Market research objectives included identifying areas where Read more

The following blog post was written by Josh Elander, Research Associate at RMS. While the numbers that result from a market research study can sometimes speak for themselves, it’s important to be comprehensive. Data should be thoroughly examined for valuable insights, and at the end of a project the findings should tell a story relevant Read more