The following blog post was written by Maggy Stewart, Graphic Designer & Marketing Coordinator at RMS. A new year means a new opportunity to rejuvenate your content marketing strategy. At its most basic, content marketing is an outline that answers the ‘how’ and ‘why’ of your brand’s mission and content. Meant to guide your approach and Read more

My name is Erica, and I’m a Research Analyst and Social Media Strategist at Research & Marketing Strategies, Inc. (RMS). Some of our readers may know me as a project lead, a LinkedIn connection, or former colleague or classmate. Being the advocate that I am, I fully believe in the power of social media, but Read more

The following blog post was written by Karen Joncas, a Healthcare Transformation Coordinator at RMS. Across the country, health care and community resource providers have joined together to transform our health care delivery systems, reducing the upward cost curve of Medicaid spending while ensuring access to appropriate, quality care. States have been given the opportunity to Read more

Over the past few years, Research & Marketing Strategies, Inc. (RMS) has cultivated and continually managed an internal research panel consisting of thousands of consumers.  The research panel has proven to be a cost-effective asset available to our clients. Having the panel at our disposal, we have the flexibility to recruit from a highly engaged Read more

As I approached the summer before my senior year at Oswego State, I received an opportunity to intern at Research & Marketing Strategies, Inc. (RMS). At Oswego State I am working towards a degree in public relations with a minor in business administration. As the ViewPoint panel coordinator at RMS, I am able to blend my Read more

(RMS) Research & Marketing Strategies promotes Christopher Coville to Research Analyst. Chris began his career with RMS in August of 2010 and is a contributing author to the RMS Bunker Blog. (Baldwinsville, NY) Baldwinsville based Research & Marketing Strategies, Inc. (RMS) is pleased to announce the promotion of Chris Coville to Research Analyst. Chris has Read more

In this era of smart phones and social media, it’s never been easier for organizations to communicate with their customers and prospects. That’s mostly a good thing from an overall marketing perspective. From a market research perspective, it’s proven to be somewhat of a double-edged sword. On the one hand, researchers have new, often more Read more

Thank you to all of our subscribers, regular readers, and new readers who come across our market research blog on a daily basis.  We are glad to be a continued source of information for the market research industry and our clients’ industries of focus.  If you haven’t already, we’d like to hear a little bit Read more

The RMS Bunker Blog was recently added to the Market Research Blogs page on Quirk’s.com.  Quirk’s has always been a favorite source for us Bunker authors.  A quick visit to Quirk’s.com or a flip through their magazine is a sure-fire way to spark ideas for future blog posts.  The market research blogs webpage offers a comprehensive list Read more