The K-12 education environment has faced a fair share of upheavals over the last several years, and 2016 has proven to be no different. We’re noticing a shift towards student centered learning standards, a focus on personalized teacher professional development, and a realignment of curriculum to address the changing work environment. More details on each Read more

This blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). Background: An organization that provides services to K-12 school districts recently partnered with Research & Marketing Strategies, Inc. (RMS) to conduct a customer satisfaction survey. The client wanted to better understand satisfaction and perception of services provided by Read more

For this second installment in the higher education trends series, we revisited industry trends to determine client priorities for the remainder of 2016.  We’ve noticed interest among our higher education clients in digital investments, predictive analytics, stackable certificates, and prioritizing student retention. Through our research and interactions with clients, we’ve compiled a list of trends Read more

This blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). Background: Following the completion of an occupational supply and demand research project, a higher education institution in Maryland partnered with Research & Marketing Strategies, Inc. (RMS) to conduct a competitive analysis. The client wanted to better understand the Read more

The following post was co-written with Hilary Ranucci, Business Development Coordinator at RMS. Colleges and Universities are no stranger to market research, but we’ve noticed an uptick in K-12 school districts seeking market research services. To make the most informed decisions about your school district, you should have a strong understanding of your community, both Read more

This blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS).  Background: A community college in New York State partnered with Research & Marketing Strategies, Inc. (RMS) to conduct a study regarding adult learner program interest and geographic preference for one of the institutions two locations. The client wanted to Read more

Now that we’re settling into the first quarter of 2016, we are setting our sights on identifying industry trends to determine client priorities for the year ahead.  In working with our growing roster of higher education clients, our team has noticed a shift in the education landscape towards revitalization and streamlining strategies to accommodate the Read more

This blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS).     Background: A higher education institution in Maryland partnered with Research & Marketing Strategies, Inc. (RMS) to conduct occupational supply and demand research related to two potential graduate-level academic program offerings. The college wanted to better understand the Read more

This blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). Background: In Spring 2015, Baldwinsville Central School District (BCSD) partnered with Research and Marketing Strategies, Inc. (RMS) to conduct a stakeholder community perception study to explore learning concepts and identify the district’s strengths and areas of opportunity. Approach:  RMS Read more

This blog post is a summary of a recent higher education project completed by Research & Marketing Strategies, Inc. (RMS). Background: In Spring 2015, a New York State higher education institution partnered with Research and Marketing Strategies, Inc. (RMS) to conduct a feasibility study to determine whether enrollment demand supports the development of (a) satellite education Read more