In addition to working as an analyst at RMS, I am an adjunct faculty member at the SUNY Oswego School of Business. This semester, I am teaching a section of a course called Marketing Principles. One great thing about teaching an introductory course is that it requires me to think a lot about the basics Read more

First the big hype was all about “Big Data” but now there is some buzz generating for “Small Data”.  The concept of big data has caused strain at many companies as they realize their databases lack both the size and sophistication necessary to analyze large amounts of data and produce actionable next steps.  Ultimately, utilizing Read more

We’ve touched on a variety of market research panel topics on the company blog over the years. Online panels are growing for a variety of factors including a decline in landline telephone usage and a desire for paying clients to obtain quality market research that is inexpensive and timely. If you deal with market research at any Read more

The United States Census Bureau states NAICS is the North American Industry Classification System and this classification system is the standard used by Federal statistical agencies in classifying business establishments for the purpose of collecting, analyzing, and publishing statistical data related to the U.S. business economy. In 1997 it officially replaced the Standard Industrial Classification (SIC) Read more

The Research & Marketing Strategies (RMS) company retreat held on February 12th provided a ton of insights into market research industry trends. Many of the trends including client expectations from a market research firm, key criteria for selecting a market research firm, and what companies are looking for from a market research firm were covered Read more

Each year Greenbook releases its GRIT Report which highlights key industry trends. It also provides relevant insight into the decision-making process when choosing a market research firm. Expectations can differ for a market research firm depending on whether you are working with a vendor on your first project or your 50th. However, some common expectation Read more

The 2014 GRIT Report produced by Greenbook identified five key criteria for selecting a market research firm. These factors were recapped by the President of Research & Marketing Strategies (RMS), Mark Dengler, in our off-site company retreat last week. The Winter 2014 Grit Report is can be accessed here and is a comprehensive survey of Read more

RMS held its annual company retreat last Wednesday, February 12th. One of the presentation topics covered by our President Mark Dengler was the Winter 2014 GRIT report which can be viewed at GRITReport.org. He recapped a portion of the GRIT report which discussed what companies are looking for from market research, and market research supplier Read more

I came across a post from my network on LinkedIn the other day that shared the following quote from Red Adair, a famous American Oil Well Firefighter: “If you think it’s expensive to hire a professional, wait until you hire an amateur.” – Red Adair The case may never be as true as it is Read more

As market researchers, we in the Research Bunker are always interested in changes in the way people live. Those changes will invariably have an impact on their behavior as consumers and on our approaches to researching them. One trend that has been evident for about a decade and appears to be picking up steam is Read more