The truth is, you are completely capable of conducting your own market research in-house. For example, if you have questions regarding your company’s image, products or services, you could create a survey and email the survey to your current client list requesting they participate. If you are curious about a new product or service you Read more
Tag Archives: Data Analysis
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5 Reasons You Should Hire a Professional Market Research Firm Instead of Conducting Market Research In-House
Member Preferences Research—Case Study
This blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). A local casino recently partnered with Research & Marketing Strategies, Inc. (RMS) to conduct member preferences research. The casino wanted to better understand its members perception of the brand, member benefits, identify casino member reward preferences, and Read more
What is Rim Weighting?
Of all the techniques used in quantitative market research, weighting can be one of the most useful…and one the trickiest to apply properly. Among the various weighting approaches available, rim weighting is an especially valuable addition to the researcher’s toolbox. The “rim” in rim weighting comes from the acronym for Random Iterative Method. The name may sound Read more
Is Big Data Overwhelming You? Use Small Data
First the big hype was all about “Big Data” but now there is some buzz generating for “Small Data”. The concept of big data has caused strain at many companies as they realize their databases lack both the size and sophistication necessary to analyze large amounts of data and produce actionable next steps. Ultimately, utilizing Read more
6 Survey Coding Tips | Survey Research in Central NY
Open-end responses are a great tool to include within surveys. They can be a source for both qualitative and quantitative data. Survey coding is a very delicate process. This article discusses a few tips for survey coding to ensure quality data.