Article by Ryan Moore, RMS Research Coordinator At a glance: The Importance of Participant Selection – Choose participants that represent the greater demographic and are comfortable expressing their views. The Selection Process – Define the Purpose of the Focus Group and conduct a recruitment screener to confirm they meet the proper requirements for participation. Participant Outreach Read more
Tag Archives: focus group
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Recruiting the Right Participants for Your Focus Groups: Best Practices
Understanding Your Customers—Making VoC Research Work For You
We hear it all the time—your boss has just told you the company needs to find new ways to connect with customers. And you’ve been put in charge of doing just that (cue hyperventilation). That’s not you? How about this…you’re a leader within your organization, and you want to become or maintain your status as Read more
Do you want to be like Nike?
The following blog post was written by Sara Cruz, Research Associate at RMS. What do many multi-million or multi-billion companies have in common? They truly know and understand their ideal customer. They see the value in learning everything possible about what they like, don’t like, want, don’t want, as well as their struggles, preferences, and Read more
What makes a GREAT focus group facility?
The following blog post was written by Sara Cruz, Research Associate at RMS. First, let’s define what a focus group facility means. A typical focus group facility is a space consisting of a customized setting. One example would be a conference room, where an observation room is connected to the focus group setting by a one-way mirror. The one-way mirror allows Read more
Did You Know Focus Groups Are Being Featured In Commercials?
The following blog post was written by Sara Cruz, Research Associate at RMS. Have you seen this Domino’s commercial? Or this one from Febreze? Or this commercial from Chevy’s “Real people, not actors” campaign? Or this funny commercial advertising Snickers’ Peanut Butter Squared? Did you know you were watching a focus group in those commercials? Read more
Case Study: Two Different Approaches for Obtaining Consumer Product Feedback
The following blog post was written by Josh Elander, Research Associate at RMS. A manufacturer recently partnered with RMS to conduct research on two separate flooring products. The key objectives of the research were to obtain feedback on new product prototypes, as well as learn more from consumers about the overall decision-making process for each Read more
Integrating Primary Research with Secondary Research
The following blog post was written by Josh Elander, Research Associate at RMS. Data is everywhere these days. It’s nearly impossible not to encounter at least one form of it in the business world on a regular basis, whether you’re a client or market research supplier. But not all data is created equal – primary Read more
How To Get The Right Participants For Focus Groups
When it comes to focus groups, it’s crucial to recruit the right participants. Typically a focus group includes a small number of people, often between 8 to 12 participants, plus a moderator that helps guide the discussion. The moderator’s goal is to get participants to answer the pre-defined questions in the moderator’s guide, but also Read more
5 Benefits of Using Participation Packets for Focus Groups | Upstate NY
Focus groups are designed as a creative and engaging way to hear feedback from a collection of people. Having participants discuss topics in a group setting often leads to a more productive exchange of ideas than a traditional survey or a one-on-one conversation such as an IDI (In-Depth Interview). We always talk about better engagement with Read more
QualiSight | Focus Group Facility in Upstate, NY
Trying to locate a focus group facility in Upstate, NY? The RMS facility named QualiSight is located in Baldwinsville, just outside the heart of Syracuse, NY. 2010 wrapped up a busy year for QualiSight. We had clients visiting our facility from all over the country. A few of our clients came from Columbus (OH), Waltham (MA), Fort Worth (TX), Read more