Article by Patrick Fiorenza, RMS Director of Research Analytics – Two of the research methodologies that RMS often uses are Mystery Shopping and Shop-A-Longs. These are two very effective research methodologies, and when done right, can help brands best understand customer experiences and behaviors. When you hear the term “mystery shopping,” it doesn’t always mean Read more

Article by Melissa Lewis, RMS Intercept Projects Supervisor – In market research, the timing and method of data collection can greatly impact the quality and reliability of data gathered. Brief face-to-face interviews, or Intercept Surveys, conducted immediately after a real-time experience provide clients with a wealth of benefits, resulting in richer, more accurate, and actionable Read more

Article by Melissa Lewis, RMS Intercept Projects Supervisor – In the fast-paced world of market research, understanding consumer behavior is crucial. One of the most effective methods for gathering real-time data is intercept surveying. This approach allows researchers to capture insights directly from consumers in the moment, offering a snapshot of their thoughts, preferences, and Read more

An intercept survey is a research method used to gather on-site feedback from an audience. Intercept surveys are often used at events, restaurants, conferences, and in shopping malls to collect patron perception information. During an intercept survey, the interviewer may approach a patron to ask about their experience at the event, facility or restaurant. Results Read more

Background: In order to better understand endcap usage by shoppers, a national advertising agency engaged Research & Marketing Strategies (RMS) to conduct a series of in-store intercepts and shop-alongs regarding its client’s items in a local grocery store. (What are shop-alongs? Click Here)  The end-client was a Fortune 50 multinational consumer goods company.  The intercepts and Read more