The following blog post was written by Maggy Stewart, Graphic Designer & Marketing Coordinator at RMS. Picture this: you’ve been making the move on a prospective client, trying to get your foot in the door, and you’ve finally been able to reach them over the phone or in person. Their time is extremely limited, and you’ve Read more

Social media continues to grow in popularity as we trek through 2017. It is clear social media is here to stay, and has outlived the traditional thought of social media marketing being a “fad.” We’re seeing more businesses learn the value of social media marketing, and the potential for a large return on investment when Read more

In the world of market research, new approaches and strategies are being developed rapidly. One of the ways we like to stay smart on industry trends is by reviewing the GreenBook Research Industry Trends (GRIT) Report. Below are a few tidbits from the Q3 and Q4 report, which we found particularly insightful. Mobile Surveys Are Read more

The following post was written by Mark Dengler, President at RMS. As summer starts to wind down, I trust that folks are enjoying the sunny and hot weather. However, don’t be fooled by these hazy days. Companies can’t afford to be lazy. Summer is actually an excellent time to work on relationship marketing strategies with existing Read more

The following post was written by Maggy Stewart, Graphic Designer and Marketing Coordinator at RMS. It’s a common question, we hear it all the time from clients: how do we market to (and actually captivate) millennials – the now largest generation in the U.S. workforce? Stumble upon any informative, well known business website today and you’re bound to Read more

The RMS social media team recently attended a Social Media Breakfast presentation by Greg Loh, Managing Partner at Eric Mower + Associates. Aside from the great coffee and pastries, our team received an information-packed 90 minutes of social media crisis management gold. Although our social media team prides itself on staying up to date on Read more

For this second installment in the higher education trends series, we revisited industry trends to determine client priorities for the remainder of 2016.  We’ve noticed interest among our higher education clients in digital investments, predictive analytics, stackable certificates, and prioritizing student retention. Through our research and interactions with clients, we’ve compiled a list of trends Read more

With a variety of emerging channels in the financial industry, it’s nice to know where banks and credit unions are truly placing their efforts.  One study that we’ve found to provide these insights is an annual survey conducted by The Financial Brand among banking/credit union marketing executives (which can be viewed here). As expected, the Read more

Research & Marketing Strategies (RMS), a market research company in Upstate NY, presented at the BizBuzz Social Media Conference in Liverpool on Tuesday at the Holiday Inn. This blog posts shows our B2B Small Business Blogging Basics presentation.

Several days ago, I attended a very thought-provoking lecture called “Social Media: Beyond the Hype.” The lecturer was Robert Thompson, a renowned and often-cited professor at Syracuse University’s S.I. Newhouse School of Public Communications. If you follow stories about media and popular culture in outlets like the New York Times, NPR or CNN, there is Read more