Article by Molly Burke, RMS Research Analyst – It goes without saying – some level of pre-testing is a must before launching a full-scale survey. Survey Sampling International (SSI) defines a pre-test as a questionnaire that is tested on a statistically small sample of respondents before a full-scale study. The benefits of pre-testing cannot be overstated whether you Read more

Article by Ryan Moore, RMS Research Coordinator Our client wanted to know: How can we improve our workplace culture and best support our staff? When a large medical facility partnered with RMS to conduct an employee satisfaction survey, its goal was to assess the needs and values of those employed across nearly a dozen offices Read more

An intercept survey is a research method used to gather on-site feedback from an audience. Intercept surveys are often used at events, restaurants, conferences, and in shopping malls to collect patron perception information. During an intercept survey, the interviewer may approach a patron to ask about their experience at the event, facility or restaurant. Results Read more

The following blog post was written by Sara Cruz, Research Analyst at RMS.  A pulse survey is a brief survey that can be utilized online or via telephone. When administered online the survey is typically 10–12 questions and has mostly closed-ended questions. A pulse survey can be completed in 2–3 minutes online and when conducted Read more

Tis’ the season of going back to school. For parents and kids alike, there’s a genuine mixed bag of emotions that go along with that big day in September. Based on a recent survey our team at RMS conducted, parents across the states shared what it takes to become back to school-ready (view the full Read more

The following blog post was written by Maggy Stewart, Marketing Coordinator & Graphic Designer at RMS. View the infographic here. According to a recent poll of Central New Yorkers conducted by Research & Marketing Strategies, Inc. (RMS), fairgoers have a lot to be excited about this year. With 87 percent of survey respondents planning to Read more

The following blog post was written by Christine Benn, Business Development Coordinator at RMS. In a world where we seem to be inundated with surveys (like receipt surveys and purchase experience emails), which ones are worth filling out? Believe it or not, your healthcare provider’s patient satisfaction survey is one survey that’s well worth your Read more

The following blog post & infographic was written & designed by Maggy Stewart, Graphic Designer & Marketing Coordinator at RMS. View the infographic here According to a recent poll of Central New York residents conducted by Research & Marketing Strategies, Inc. (RMS) using the RMS ViewPoint panel, the majority (59 percent) of respondents voted Turning Read more

The following post was written by Maggy Stewart, Graphic Designer & Marketing Coordinator at RMS. View the infographic here. Picking up ‘Great’ vibrations: majority of Central New Yorkers enjoyed the new layout and are most excited for The Beach Boys—and (gasp) there’s a new favorite food, RMS NY State Fair survey shows. According to a Read more

We recently conducted a 2016 election survey amongst our RMS ViewPoint Research Panel, as well as Central New York residents. Respondents were not asked who they would be voting for, however, they were asked about their overall impression of the elections. Below is a summary of some of the results. RMS is a full-service market Read more