Article by Melissa Lewis, RMS Intercept Projects Supervisor – In market research, the timing and method of data collection can greatly impact the quality and reliability of data gathered. Brief face-to-face interviews, or Intercept Surveys, conducted immediately after real-time experience provide clients with a wealth of benefits, resulting in richer, more accurate, and actionable data. Read more

Article by Ryan Moore, RMS Research Coordinator – Research and Marketing Strategies, Inc., (RMS) recently partnered with a financial institution specializing in checking accounts, savings accounts, mortgage loans, and personal loans. (RMS) was to conduct a community perception survey. They used findings gathered from the study to enhance their services and develop marketing strategies and Read more

Article by Ryan Moore, RMS Research Coordinator At a glance: What are Intercept Surveys? – A method of getting contextual, immediate feedback from participants in real-time environments. Keep it Short – Try to design the survey so that you can get useful feedback in a short period of time (Ideally 5 minutes or less). Adaptability Read more

The Print Graphics and Communications Association (PGCA) recently partnered with Research & Marketing Strategies, Inc. (RMS) to conduct a Membership Survey. This study provided insights to guide the strategic planning efforts of the new association. The PGCA was formed through the merging of The Printing Industries Alliance (PIA) and the Graphic Arts Association (GAA). The Read more

Article by Pat Fiorenza, Research Analytics Manager – RMS The U.S. Bureau of Labor Statistics collects troves of data on market activity, working conditions, price changes, and productivity in the U.S. economy. One of their data sets is the American Time Use Survey (ATUS). This data set gives an incredible window into American’s daily life. Read more

CenterState CEO’s well-known, annual event recognizes the region’s outstanding businesses and organizations as Economic Champions for contributions to the growth of the Central New York economy, including new jobs, new business, company milestones, business expansions and investments in operations, and more. RMS is honored to be included and recognized by CenterState CEO as an Economic Read more

We love happy clients! Here’s a look at a few Patient-Centered Medical Home (PCMH) client testimonials we wanted to share with the world. View more client testimonials here.

Here’s a look at our team’s evolving response to COVID-19 and what that means for our standards when conducting business at the office.