The following blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). A regional retailer recently partnered with RMS to conduct market demand research. The retailer wanted to better understand the consumer perception of its brand, understand the potential consumer and customer profile, identify brand perceptions, and assess Read more

The following blog post was written by Sara Cruz, Research Associate at RMS. Have you seen this Domino’s commercial? Or this one from Febreze? Or this commercial from Chevy’s “Real people, not actors” campaign? Or this funny commercial advertising Snickers’ Peanut Butter Squared? Did you know you were watching a focus group in those commercials? Read more

This following blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS).  An insurance brokerage and benefits firm recently partnered with RMS to conduct client experience research. The client wanted to better understand their client experiences, interests, and preferences in order to provide better service, understand their brand, Read more

The following blog post was written by Maggy Stewart, Marketing Coordinator & Graphic Designer. As we gear up for 2019, now is the perfect time to look back at the market research trends of 2018 and discover which blog topics our readers found most helpful. Over the past year, our most popular blog articles covered Read more

The following blog post was written by Erica Winters, Supervisor of Research Analytics. This is the second post of a two-part series providing insider tips on selecting the right market research professionals. If you missed the first part, catch up by checking it out here. In the first part of this series, we covered the Read more

The following blog post was written by Erica Winters, Supervisor of Research Analytics. This is the first blog post of a two-part series providing insider tips on selecting the right market research professionals. Picture this — you’ve just been asked to lead your department’s efforts in solving [insert problem here]. Maybe you want to improve your Read more

And 3 easy ways to fix them for enhanced customer experience & brand engagement. The following blog post was written by Maggy Stewart, Graphic Designer & Marketing Coordinator at RMS. It happens every day and most of us, as ever-evolving consumers, are so used to it that we think nothing of it. After you hit Read more

3 ways to get customers on board with your brand. The following blog post was written by Maggy Stewart, Graphic Designer & Marketing Coordinator at RMS. How important do you think it is to make your customers happy and keep them coming back for more? Your answer to that question is the answer to how important Read more

The following blog post was written by Mark Dengler, President & Owner of RMS. One of today’s popular business approaches is known as “agile management.” Under this business method there is a keen focus on short development cycles, continuous improvement, product scope flexibility and work team input. RMS continues to see our clients looking for Read more

The following blog post was written by Maggy Stewart, Graphic Designer & Marketing Coordinator at RMS. Years ago, customer service got a little shifty. It wasn’t uncommon that you found yourself trying to communicate your billing issues via keypad and automated telephone systems. It also wasn’t uncommon to find yourself treated as just another number Read more