All companies want their employees to be productive, to work well with customers, work well with each other, and to do excellent work, but figuring out ways to improve inall of those areas can be challenging. Hiring the right people is obviously important, but of equal importance is keeping employees satisfied after they are hired. Low employee morale can increase turnover, degrade the quality of customer service and generally create a ripple effect with negative consequences spreading throughout the organization.

So at this point, you may be looking online for a sample employee survey.

With all of that being said, it can be challenging to determine the causes of low employee satisfaction, or the areas in which it tends to manifest itself the most. A useful tool that organizations can use to take the pulse of their staff is an employee survey. An employee satisfaction survey can measure morale, identify potential problem areas, and uncover some of the key drivers of employee fulfillment. Employees will often provide honest feedback in an anonymous survey that they would not normally tell their managers or even their fellow coworkers. An employee satisfaction survey can be structured in such a way as to identify and evaluate all the different components of the employee experience including:

  • Company culture;
  • Training;
  • Understanding of Roles;
  • Teamwork and Cooperation;
  • Management-related issues;
  • Safety concerns;
  • Loyalty;
  • Compensation and Benefits; and
  • Performance reviews.


Once the decision is made to conduct employee surveys, there may be a temptation to conduct it in-house by simply reworking a sample employee survey you find online. Conducting any kind of survey internally can be a risky proposition for organizations without all the necessary resources. You can read a post covering some of the potential pitfalls by clicking here. Employee surveys are an area where it’s especially advisable to bring in an outside research firm or consultant. After all, the main value of such research is getting honest feedback from employees. Many people will be hesitant to give a “tell all” assessment of the company or to even participate in the employee survey if they do not have the trust of anonymity.  A third-party firm like Research & Marketing Strategies (RMS) can provide that anonymity as well as objectivity in analyzing potentially sensitive findings.

Improving employee satisfaction can be a lengthy process, but taking the time and effort to do it can pay off in the long run in terms of productivity, stability, and ensuring a positive customer experience. Employee surveys can be an important first step in your path to organizational excellence.

Interested in having a third-party administer employee surveys for your business?  Contact our Director of Business Development Sandy Baker via or call 315-635-9802.