Tag Archives: mixed-mode

  1. RMS CASE STUDY: Community Needs Assessment

    Article by Analytics Staff – “We need organizations that can serve the underserved individuals in our community and continue to support and develop programs that can allow these individuals to live their best lives.” A prominent provider of services to individuals with developmental disabilities in Onondaga County, New York, collaborated with Research and Marketing Strategies, Read more

  2. RMS CASE STUDY: Financial Institution Perception Survey

    Article by Ryan Moore, RMS Research Coordinator – Research and Marketing Strategies, Inc., (RMS) recently partnered with a financial institution specializing in checking accounts, savings accounts, mortgage loans, and personal loans. (RMS) was to conduct a community perception survey. They used findings gathered from the study to enhance their services and develop marketing strategies and Read more

  3. 4 Benefits of Mixed-Mode Market Research

    Article by Patrick Fiorenza, RMS Director of Research Analytics – Mixed-mode research uses various data collection strategies within a single survey. This can include CATI (computer-assisted telephone interviewing), mail, text, mobile, or web survey administration. There are different ways a mixed-mode study can be designed. For example, individuals may receive an email soliciting electronic participation Read more

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