Article by Patrick Fiorenza, RMS Director of Research Analytics – One of the things that I love about market research is that it provides the opportunity to use many methods. Qualitative techniques like focus groups, in-depth interviews, observations, or intercept work. Or quantitative data like surveys or accessing secondary data resources. Then within the analysis, Read more
Tag Archives: research methods
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This following blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). An insurance brokerage and benefits firm recently partnered with RMS to conduct client experience research. The client wanted to better understand their client experiences, interests, and preferences in order to provide better service, understand their brand, Read more