The Research Bunker

Welcome to the Research Bunker, a blog authored and managed by the staff at RMS. Subscribe today to stay up to date on the latest trends in the market research industry.

  1. HIPAA-Like Policies Growing in Non-Healthcare Related Industries

    What does the healthcare industry have in common with the financial industry? Answer: HIPAA policies The Health Insurance Portability and Accountability Act (HIPAA) enacted in 1996 is no longer affecting just the healthcare industry and its business associates. In fact, many industries have started to adopt policies similar to HIPAA in order to keep consumer Read more

  2. 4 Tasks of a Care Manager | Patient-Centered Medical Homes (PCMH)

    With the growth of patient-centered medical homes (PCMH) and the advent of payment reform, care managers are expected to serve an increasing role in managing high risk patients. According to a recent Healthcare Intelligence Network survey care managers in patient-centered medical homes have grown by 20% in the last two years alone. Long-term transformation and Read more

  3. Tips for B2B and B2C Marketing From RMS

    The RMS Analytics Division works with two very different audiences and it is imperative that it tailors each message accordingly. One audience is businesses, which need clear-cut professional messages. Our Analytics Division provides tailored market research and consulting in various industries such as healthcare, education, financial services, manufacturing, and others. Another audience is ViewPoint members, which Read more

  4. Hotel Feasibility Study—Case Study

    The following article is a case study of a recently completed hotel feasibility study. Background: A local restaurant and banquet facility recently partnered with Research & Marketing Strategies Inc. (RMS) to conduct a feasibility study to support its business plan in order to receive financial support to construct and operate an adjacent hotel on its property. The Read more

  5. Branding Research—Case Study

    The following blog post is a case summary for a recently completed project with Research & Marketing Strategies (RMS) in Syracuse, NY. RMS is a brand and branding research firm. We use data and insights to steer your brand and campaign in the right direction. Background: Recently, a regional design and build firm partnered with Research & Read more

  6. 5 Tips to Get Started with Social Media for Business

    Social media is a great method of outreach if you know how to use it.  Many businesses utilize social media because it is a cheap and easy way to connect with consumers. However, some companies do not know what they should and should not include on their social media pages. As a result they decide Read more

  7. Need a Quote for Your ACO CAHPS® Survey?

    Accountable Care Organizations participating in the Medicare Shared Savings Program (MSSP) will need to select a certified vendor for the ACO CAHPS survey by September 22, 2014 for the 2014 survey administration. Research & Marketing Strategies (RMS) has been granted approval as a CAHPS for ACOs survey vendor for the 2014 survey administration. Do you need Read more

  8. How to Choose an ACO CAHPS® Vendor?

    This blog post was written by our guest blogger Michele Treinin, Healthcare Analyst at Research & Marketing Strategies (RMS). Research & Marketing Strategies, Inc. (RMS) is pleased to announce that it has received conditional approval from the Center of Medicare & Medicaid Services (CMS) and the Consumer Assessment of Healthcare Providers and Systems (CAHPS®) for Read more

  9. 7 Tips to Boost Graduate Survey Response Rates

    One of the most basic and most commonly used types of survey instruments among higher education institutions is the graduate survey. A graduate survey is a quantitative tool that is administered to recent graduates of the college or university to better understand career progression and understand how the college or university met his or her needs. Read more

  10. Embracing a Change in Patient Care Delivery

    This blog post was taken from the latest Quality Care Courier produced by RMS Healthcare. As the Director of Healthcare for RMS, I regularly meet with practices that are eager to take the journey to become PCMH recognized and to truly embody the principles in providing quality driven patient care. Very often when I introduce PCMH concepts and standards, practice staff find themselves excited Read more

Get A QuoteCall UsEmail Us