Share of wallet is a metric which allows a company or brand to measure a customer’s spending within a particular category related to competitors. It’s important to note that a company with many brands and product lines may measure their share of wallet for each brand or product line. For example, if your company has Read more

Social media is a quick and easy way to share information and engage with consumers, employees, and the community. Using social media for marketing initiatives is less expensive than other options, making it a cost effective way to communicate. If executed properly, small businesses can see great results from social media efforts. Here are six Read more

Many companies measure customer metrics such as Net Promoter Score (NPS), as well as other loyalty and customer satisfaction metrics through short surveys sent to their customers. In fact, many Customer Relationship Management (CRM) systems integrate with tools to collect data and report on those metrics.  Data for customer experience metrics can be transactional or Read more

This blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). Background: In Spring 2015, Baldwinsville Central School District (BCSD) partnered with Research and Marketing Strategies, Inc. (RMS) to conduct a stakeholder community perception study to explore learning concepts and identify the district’s strengths and areas of opportunity. Approach:  RMS Read more

The following blog post was written by Al Tripodi, Quality Auditor Associate at RMS. It’s probably not surprising that there has been an increasing number of HIPAA Breaches across the country. There is no question that as you hear of these breaches, you consider how to put more rigor around prevention. Here are 12 best Read more

This blog post is a summary of a recent higher education project completed by Research & Marketing Strategies, Inc. (RMS). Background: In Spring 2015, a New York State higher education institution partnered with Research and Marketing Strategies, Inc. (RMS) to conduct a feasibility study to determine whether enrollment demand supports the development of (a) satellite education Read more

How to Manage a Consumer Research Panel Step #3: Growth This post is the third in a series revealing the secrets of how RMS has had success with panel management. The first post discussed the importance of welcome calls, and the second post described quality control measures. This blog post will provide information on research Read more

The following blog post was written by Meghan House, CAHPS Associate at RMS. A Telephone Survey Associate (TSA) is a fundamental part of any Call Center. From customer satisfaction to business lead qualification, a TSA is the face, or rather the voice, of the company. They are the persona that is portrayed each time someone is Read more

Pediatricians associated with a practice that is a recognized Patient-Centered Medical Home (PCMH) by the National Committee for Quality Assurance (NCQA) can now be awarded Maintenance of Certification (MOC) credit by the American Board of Pediatrics (ABP). MOC is designed by and for pediatricians to encourage lifelong learning, self-assessment, and a continuous commitment to quality. Read more

Big news! We’ve received a half million views on the RMS Bunker Blog! A big THANK YOU to our current subscribers and readers. Haven’t subscribed yet? Follow the RMS Bunker Blog and stay on top of the latest industry trends! As you may expect, we love data, so we couldn’t resist the opportunity to highlight some Read more