Focus groups are an insightful research option for businesses embarking on the exploratory phase of a project. Implementation of a focus group requires a moderator with the skill necessary to obtain rich data that will allow the client to take the next step in their project. Below are tips for conducting a successful focus group. Read more

This article was written by Mark Dengler, President of Research & Marketing Strategies (RMS) in Syracuse, NY. It was featured in a prior edition of RMS News. Focus groups are a tried and true way to engage populations to learn in-depth information about opinions, perceptions, and experiences. They are a form of qualitative research that Read more

Research & Marketing Strategies, Inc. (RMS) offers a focus group facility and is also a full-service market research firm in Syracuse NY. The focus group facility named QualiSight is located on-site is  and is currently the only focus group facility available for qualitative research rentals in the Central New York area. For more information on how to Read more

RMS QualiSight is the only focus group facility in the Syracuse area. The RMS QualiSight focus group facility is located in Syracuse, NY. It offers the convenience of many nearby hotels, restaurants, and local area attractions. The focus group facility is located in Baldwinsville, NY – just outside of the city of Syracuse. Due to Read more

Research & Marketing Strategies (RMS) and our QualiSight focus group facility in Syracuse, NY recently completed a video for our website. The focus group video details all aspects of the focus group process at our facility for potential participants from the recruitment call straight through to participation. Click on the YouTube video link below to Read more

A previously published post on the RMS Bunker Blog discussed top qualities of a master moderator. The blog post was based on a book written by written by Naomi Henderson from Riva Market Research & Training Institute. That blog post discussed traits 1 through 12, while this blog post will serve as a part two, addressing moderator Read more

This blog post is a case summary of a recent project completed by Research & Marketing Strategies Inc. (RMS) a market research firm with a focus group facility in Syracuse NY. Background: A local university was looking to conduct market research to better understand the best ad message(s) and placement opportunities for its spring 2014 media. Read more

I’ve spent a few other blog posts discussing the book titled Secrets of a Master Moderator, written by Naomi Henderson from Riva Market Research & Training Institute. If you are just getting started with moderating qualitative research or you are well-experienced in the field, this book is worth a read as you are sure to Read more

It’s the age-old question in market research: Qualitative research or quantitative research? Each has its own unique advantages and disadvantages. The most common forms of qualitative research are focus groups and in-depth interviews (IDIs) while quantitative research usually involves a survey. Although both provide a client good insight, depending on the expertise and experience of Read more

If you are thinking about using focus groups as a means of exploring feedback from specific individuals but you are not familiar with the methodology, continue reading this blog post below. At Research & Marketing Strategies (RMS) (315-635-9802) we conduct a number of focus groups for our clients. For some projects, we’ll manage the whole Read more