Category Archives: Focus Groups

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  1. Focus Group Facilities in Syracuse NY

    Research & Marketing Strategies (RMS) and our QualiSight focus group facility in Syracuse, NY recently completed a video for our website. The focus group video details all aspects of the focus group process at our facility for potential participants from the recruitment call straight through to participation. Click on the YouTube video link below to Read more

  2. Qualities to Look for in a Focus Group Moderator | NY

    A previously published post on the RMS Bunker Blog discussed top qualities of a master moderator. The blog post was based on a book written by written by Naomi Henderson from Riva Market Research & Training Institute. That blog post discussed traits 1 through 12, while this blog post will serve as a part two, addressing moderator Read more

  3. Ad Testing Focus Groups | Case Study

    This blog post is a case summary of a recent project completed by Research & Marketing Strategies Inc. (RMS) a market research firm with a focus group facility in Syracuse NY. Background: A local university was looking to conduct market research to better understand the best ad message(s) and placement opportunities for its spring 2014 media. Read more

  4. Looking for a Moderator in New York (NY)? | 25 Qualities to Consider

    I’ve spent a few other blog posts discussing the book titled Secrets of a Master Moderator, written by Naomi Henderson from Riva Market Research & Training Institute. If you are just getting started with moderating qualitative research or you are well-experienced in the field, this book is worth a read as you are sure to Read more

  5. Subjectivity of Qualitative Research | Is it a Big Deal?

    It’s the age-old question in market research: Qualitative research or quantitative research? Each has its own unique advantages and disadvantages. The most common forms of qualitative research are focus groups and in-depth interviews (IDIs) while quantitative research usually involves a survey. Although both provide a client good insight, depending on the expertise and experience of Read more

  6. What is a Typical Focus Group Project Like?

    If you are thinking about using focus groups as a means of exploring feedback from specific individuals but you are not familiar with the methodology, continue reading this blog post below. At Research & Marketing Strategies (RMS) (315-635-9802) we conduct a number of focus groups for our clients. For some projects, we’ll manage the whole Read more

  7. Top 12 Focus Group Trends | Market Research Company Upstate NY

    As part of our cross-country travel this week to both Chicago and Los Angeles for focus groups, it’s given me some time to catch up on some reading while in-flight. One book, that was purchased recently on behalf of RMS, was titled Secrets of a Master Moderator, written by Naomi Henderson from RIVA Market Research Read more

  8. Focus Group Facility in NYC | Go Upstate and Choose QualiSight

    In many cases you probably came across this blog post through a search engine term like focus group facility in NYC or focus groups in NY. Before you go ahead and book a focus group room in New York City for your market research, you may want to consider some other options. Here at Research Read more

  9. QualiSight Facility | Focus Groups Syracuse, NY

    Things continue to remain busy at our in-house focus group facility in Syracuse, NY. In the calendar year of 2012, QualiSight  hosted a number of focus group, in-depth interview (IDI) and call center projects. Projects covered a number of different industries including retail, higher education, healthcare and financial services to name a few. What is Read more

  10. Market Research in the News: A Controversial NHL Focus Group

    Focus groups occur so often in the worlds of business and politics that the news media rarely takes note of them. But when a sports league conducted one recently, it became a story that drew a lot of attention. Earlier this week, the NHL made a lot of headlines when it was leaked to the media that Read more

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