Category Archives: Focus Groups

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  1. Participant Fatigue | Focus Group Facility in Rochester NY Area

    We’ve all heard of the common term in market research called respondent fatigue.  This takes place in survey research when a respondent’s interest begins to wane and they lose focus in the survey.  Numerous studies have been done on this concept and appropriate measures are instituted in survey design to identify and prevent respondent fatigue.  Read more

  2. QualiSight | Call Center Services in Syracuse, NY

    Since 2002, Research & Marketing Strategies (RMS) has maintained our onsite, state-of-the-art call center in Syracuse, NY that continues to grow.  In March of 2011, the QualiSight call center is expanding yet again into a larger space located in the Village Commons in Baldwinsville, adjacent to the RMS offices.  This new space will allow for more CATI Read more

  3. QualiSight | Focus Group Facility in Upstate, NY

    Trying to locate a focus group facility in Upstate, NY? The RMS facility named QualiSight is located in Baldwinsville, just outside the heart of Syracuse, NY.  2010 wrapped up a busy year for QualiSight. We had clients visiting our facility from all over the country.  A few of our clients came from Columbus (OH), Waltham (MA), Fort Worth (TX), Read more

  4. Focus Groups in TV Commercials

    Those of us here in Bunker, always on the lookout for anything research-related, have taken note of a trend in television commercials. It seems that many commercials now feature focus groups as a setting. In some cases, the focus groups are fictional, as in these lighthearted spots for Pepsi Max and Snickers: [youtube=http://www.youtube.com/watch?v=KfmXYmoCElY] [youtube=http://www.youtube.com/watch?v=6e0Gsn4khss] In Read more

  5. Quotas and Qualitative Research | Focus Group Facility in Syracuse, NY

    The RMS Bunker Blog takes a closer look at qualitative research and often requested quotas in recruiting. In the end, qualitative research is a way to explore topics, not something that should be scientifically broken down into sub-segments.

  6. Focus Group Facility in Upstate New York | Using Focus Groups to Conduct Exploratory Research

    Chris examines how focus groups are used for exploratory purposes. He offers 6 reasons how focus group research can answer questions you might have about your business or your customers. Exploratory and qualitative research is a good first step when engaging a market research firm.

  7. 6 Recruitment Tips | Focus Group Facility in Upstate, NY

    This blog post discusses several tips about recruiting for qualitative market research projects. The same tips we utilize at our QualiSight Focus Group Facility in Upstate, NY.

  8. Focus Group Moderator Tips to Handle 7 Unique Personalities

    This blog post discusses several tips that a focus group moderator can use to handle different types of participants.

  9. Focus Groups in Syracuse, NY | Still Needed for Market Research

    This blog post discusses why focus groups are still a necessary and integral part of the market research process as a whole. It also goes on to briefly list why clients enjoy conducting focus group research with consumers.

  10. QualiSight | Focus Group Facility in Syracuse, NY

    Trying to find a focus group facility in Syracuse, New York? This post gives you a little insight on the happenings at QualiSight in the past month.

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