Article by Katya Dashkevich, RMS Research Associate – RMS recently conducted a Resident Study of individuals living in a downtown urban area. The goal of this study was to better understand residents’ likes, dislikes, and wishes regarding the area surveyed. Ultimately, the data was used to promote changes ranging from building amenities to improvements in Read more

Article by Molly Burke, RMS Research Analyst. “Success is fostered and there are resources readily available to help EVERYONE.” A local public school district collaborated with Research and Marketing Strategies, Inc. (RMS) to conduct a districtwide school climate assessment. The objective was to gain valuable insights from three stakeholder groups—students, parents, and staff—that would enable Read more

Article by Katya Dashkevich, RMS Research Associate – RMS recently partnered with a bank to conduct a community awareness and financial need survey. The overall goal of this study was to understand its customers’ rate of satisfaction, loyalty, and needs as well as the community’s general awareness and perceptions of its image and brand equity. Read more

Article by Analytics Staff – “We need organizations that can serve the underserved individuals in our community and continue to support and develop programs that can allow these individuals to live their best lives.” A prominent provider of services to individuals with developmental disabilities in Onondaga County, New York, collaborated with Research and Marketing Strategies, Read more

Article by Molly Burke, RMS Research Analyst – Introduction: A hospital recently partnered with Research & Marketing Strategies, Inc. (RMS) to conduct market research regarding its image and awareness. The client wanted to explore the community’s perception of their hospital compared to other regional health centers. This was achieved by collaboratively developing a telephone survey Read more

Article by Molly Burke, RMS Research Analyst – Introduction: A regional cancer treatment center recently partnered with Research & Marketing Strategies, Inc. (RMS) to conduct market research to gain insight about the leadership team within their organization. The client wanted to hear from their employees about what their supervisors are doing well and what they Read more

Article by Molly Burke, RMS Research Analyst – Introduction: A national behavioral health network recently partnered with Research & Marketing Strategies, Inc. (RMS) to conduct market research with the contracted healthcare providers within their network. The client wanted to explore why these providers within their network were not accepting or providing services to patients with Read more

Article by Molly Burke, RMS Research Analyst Introduction: A community college located in New York recently partnered with Research & Marketing Strategies, Inc. (RMS) to conduct market research about their image and brand awareness within the community. The client wanted to explore what the community thought about the programs and services they offer, as well Read more

A common engagement at RMS is conducting feasibility studies in which we work with clients to explore new business opportunities or enhance existing operations. The primary purpose of a feasibility study is to understand the market and determine whether enough demand exists to make a given venture successful—which typically translates to the client “will the Read more

This blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). A local casino recently partnered with Research & Marketing Strategies, Inc. (RMS) to conduct member preferences research. The casino wanted to better understand its members perception of the brand, member benefits, identify casino member reward preferences, and Read more