The following blog post was written by Josh Elander, Research Associate at RMS. Data is everywhere these days. It’s nearly impossible not to encounter at least one form of it in the business world on a regular basis, whether you’re a client or market research supplier. But not all data is created equal – primary Read more

Cinco de Mayo is a significant day for Research & Marketing Strategies, Inc. (RMS). This year, May 5th marks RMS’ 15th year of helping clients better understand their market perception through comprehensive data collection, surveying, assessments, focus groups and interviews. This impressive milestone marks a long journey from a three-person operation providing market research, to Read more

The following blog post was written by Zach Shaw, Panel Associate at RMS. Knowing your competition is important, whether you’re starting a new business, revamping an old one, or rolling out a new service. Every good business plan should be created with their competitors in mind; it’s the best way to take a closer look Read more

The following blog post was written by Maggy Stewart, Graphic Designer & Marketing Coordinator at RMS. Picture this: you’ve been making the move on a prospective client, trying to get your foot in the door, and you’ve finally been able to reach them over the phone or in person. Their time is extremely limited, and you’ve Read more

This blog post was written by Erica Winters, Sr. Research Analyst & Social Media Strategist at Research & Marketing Strategies (RMS).  In recent years, we’ve seen an expanding popularity in digital education options provided in higher education. This growth is due in part to increasing interest among students, as well as skyrocketing tuition prices, and Read more

The following post was written by Mark Dengler, President of RMS. Spring has arrived and with it, a new found energy to refresh and organize. Most associate “spring cleaning” with their homes and yards, but this season of renewal also signifies an ideal time to polish your organization’s marketing activities, strategy effectiveness and messaging. The Read more

The following blog post was written by Christine Benn, Business Development Coordinator at RMS. Warning: deadlines are closer than they appear. For those Ambulatory Surgery Centers (ASC’s) and Medicare-certified Hospital Outpatient Departments (HOPD’s) who will be mandated to conduct the OAS CAHPS® surveys beginning in January 2018, now is the time to get started. Become Read more

The following post was written by Emily Palermo, Research & Social Media Associate at RMS. An in-depth interview (IDI) is a qualitative research method that gathers comprehensive information from stakeholders. Researchers often conduct IDIs in-person, over the phone, or via the web as it’s critical for the respondent and interviewer to be able to converse Read more

This blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). Background: A higher education institution in the Northeast partnered with Research & Marketing Strategies, Inc. (RMS) to conduct initial feasibility research regarding two potential academic program offerings. The college wanted to better understand the workforce demand for occupations that Read more

The following post was written by Tal Gordon, former Intern at RMS. Surveying is a widely used primary research method when conducting a market research project. When creating, distributing, and evaluating a survey, it’s critical to take the participant experience into consideration, and it’s key to keep participants engaged to avoid survey fatigue. Survey fatigue Read more