The Research Bunker

Welcome to the Research Bunker, a blog authored and managed by the staff at RMS. Subscribe today to stay up to date on the latest trends in the market research industry.

  1. Patient-Centered Connected Care™ Program Standards Now Available

    The National Committee for Quality Assurance (NCQA) Patient-Centered Connected Care™ (PCCC™) standards are now available for non-traditional practices wishing to seek recognition of their quality-driven patient care. NCQA is offering this program in response to the plethora of choices that patients have in seeking episodic care as well as the need to emphasize the importance Read more

  2. How to Manage a Consumer Research Panel

    How to Manage a Consumer Research Panel Step #1: Welcome Calls A few years ago, Research & Marketing Strategies, Inc. (RMS) created the RMS ViewPoint Research Panel, which now consists of thousands of consumers, just like you, who get the opportunity to be rewarded for sharing their thoughts and opinions! Research panels allow RMS to Read more

  3. Greater Baldwinsville Chamber of Commerce Membership Survey—Case Study

    This blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). Background: In 2014, the Greater Baldwinsville Chamber of Commerce (GBCC) partnered with Research and Marketing Strategies, Inc. (RMS) to conduct an online member satisfaction survey. GBCC wanted to better understand the satisfaction with events and services, key drivers Read more

  4. Criminal Attacks Now Number One Cause of Data Breaches in Healthcare

    The following blog post was written by Karen Joncas, a Healthcare Transformation Coordinator at RMS. According to a recent study published by the Ponemon Institute, criminal attacks are now the number one cause of data breaches in healthcare. In the five years that the Institute has studied the privacy and security of healthcare data, there Read more

  5. Law Firm Mystery Shopping Case Study

    This blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). Background: A law firm partnered with RMS to conduct a mystery shopping competitive assessment study. The firm wanted to better understand competitor pricing, payment plans offered, and prospective client experience. The market research objective was to provide the client with Read more

  6. What Does a Social Media and Panel Coordinator Do? A Day in the Life…

    Hi I’m Emily – the Social Media and Panel Coordinator at Research & Marketing Strategies, Inc. (RMS). You may recognize me from previous blog posts, LinkedIn, or we may have conversed via email or phone if you’re a member of the RMS ViewPoint Research Panel or another panel I manage. Typically, when I tell a Read more

  7. Trending in Higher Education: A Boom in Online Academic Programming Interest

    Post-secondary online academic offerings are certainly not a new concept. The topic has, however, crossed our radar more frequently over the last year than in the past. With college enrollment numbers on the decline, administrators are angling for ways to combat rising costs and garner renewed interest among prospective populations. It’s no secret that the Read more

  8. NCQA Announces Intention to Redesign PCMH™ Recognition Process

    The following blog post was written by Karen Joncas, a Healthcare Transformation Coordinator at RMS. The National Committee for Quality Assurance (NCQA) has announced that it is redesigning the Patient-Centered Medical Home (PCMH) recognition process to better engage practices in an ongoing assessment of compliance with PCMH standards. Four key goals of the newly redesigned Read more

  9. Retail Banking – The Importance of a Consultative Approach

    Over the years, branch usage and face-to-face transactions have decreased in frequency at financial institutions.  Alternate banking channels have become more convenient, familiar, and rich in features.  Consumers are turning to ATMs, Kiosks, Mobile, and Online to conduct transactions that in the past they may have gone to a branch for.  A study conducted by Read more

  10. What Does a Research Analyst & Social Media Strategist Do? A Day in the Life…

    My name is Erica, and I’m a Research Analyst and Social Media Strategist at Research & Marketing Strategies, Inc. (RMS). Some of our readers may know me as a project lead, a LinkedIn connection, or former colleague or classmate. Being the advocate that I am, I fully believe in the power of social media, but Read more

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