RMS Blog

  1. Criminal Attacks Now Number One Cause of Data Breaches in Healthcare

    The following blog post was written by Karen Joncas, a Healthcare Transformation Coordinator at RMS. According to a recent study published by the Ponemon Institute, criminal attacks are now the number one cause of data breaches in healthcare. In the five years that the Institute has studied the privacy and security of healthcare data, there Read more

  2. Law Firm Mystery Shopping Case Study

    This blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). Background: A law firm partnered with RMS to conduct a mystery shopping competitive assessment study. The firm wanted to better understand competitor pricing, payment plans offered, and prospective client experience. The market research objective was to provide the client with Read more

  3. What Does a Social Media and Panel Coordinator Do? A Day in the Life…

    Hi I’m Emily – the Social Media and Panel Coordinator at Research & Marketing Strategies, Inc. (RMS). You may recognize me from previous blog posts, LinkedIn, or we may have conversed via email or phone if you’re a member of the RMS ViewPoint Research Panel or another panel I manage. Typically, when I tell a Read more

  4. Trending in Higher Education: A Boom in Online Academic Programming Interest

    Post-secondary online academic offerings are certainly not a new concept. The topic has, however, crossed our radar more frequently over the last year than in the past. With college enrollment numbers on the decline, administrators are angling for ways to combat rising costs and garner renewed interest among prospective populations. It’s no secret that the Read more

  5. NCQA Announces Intention to Redesign PCMH™ Recognition Process

    The following blog post was written by Karen Joncas, a Healthcare Transformation Coordinator at RMS. The National Committee for Quality Assurance (NCQA) has announced that it is redesigning the Patient-Centered Medical Home (PCMH) recognition process to better engage practices in an ongoing assessment of compliance with PCMH standards. Four key goals of the newly redesigned Read more

  6. Retail Banking – The Importance of a Consultative Approach

    Over the years, branch usage and face-to-face transactions have decreased in frequency at financial institutions.  Alternate banking channels have become more convenient, familiar, and rich in features.  Consumers are turning to ATMs, Kiosks, Mobile, and Online to conduct transactions that in the past they may have gone to a branch for.  A study conducted by Read more

  7. What Does a Research Analyst & Social Media Strategist Do? A Day in the Life…

    My name is Erica, and I’m a Research Analyst and Social Media Strategist at Research & Marketing Strategies, Inc. (RMS). Some of our readers may know me as a project lead, a LinkedIn connection, or former colleague or classmate. Being the advocate that I am, I fully believe in the power of social media, but Read more

  8. Market Research Can Help Meet DSRIP Goals

    The following blog post was written by Karen Joncas, a Healthcare Transformation Coordinator at RMS. Across the country, health care and community resource providers have joined together to transform our health care delivery systems, reducing the upward cost curve of Medicaid spending while ensuring access to appropriate, quality care. States have been given the opportunity to Read more

  9. Selling Central New York as a National Test Market

    Central New York has long been revered as a great market for product and concept testing. You may have caught our previous blog post about the topic, where we discussed the market characteristics that make the city of Syracuse an ideal test market. We noted how Syracuse has a similar demographic composition to the United Read more

  10. CAHPS® for PQRS Timeline Taking Shape for 2015

    This blog post was written by our guest blogger Megan O’Donnell, Manager at Research & Marketing Strategies, Inc. (RMS) Healthcare Division. The Affordable Care Act mandates that all eligible professionals in practices of two or more physicians, who are receiving payment for Medicare Part B fee-for-service under the Medicare Physician Fee Schedule (MPFS), participate in public Read more

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