The following blog post was written by Karen Joncas, a Healthcare Transformation Coordinator at RMS. RMS Healthcare is a leader in healthcare transformation services, and has assisted over 200 practices in their journey to Patient-Centered Medical Home (PCMH) recognition.  Primary care practices that have patients enrolled in a Medicaid or Managed Medicaid insurance program will Read more

The terms “market research” and “marketing research” are so commonly used interchangeably that it often leaves people wondering about the difference between the two. Is there really a difference? Absolutely. Qualtrics summed it up perfectly on their blog: “market research is a subset of marketing research.” While marketing in general often revolves around products, pricing, Read more

This post was written by guest contributors Michele Treinin and Marc Bovenzi.  Measuring patient experiences and patient loyalty is becoming increasingly important in the healthcare arena as patients are becoming more concerned and aware of the care they receive. The Centers for Medicare & Medicaid Services (CMS) have developed a “Physician Compare” website to share Read more

Difficult business problems require innovative ideas to solve them. Utilizing market research provides business decision makers with the insight needed to overcome these hurdles. Research & Marketing Strategies, Inc. (RMS) knows that when conducted appropriately, market research can have a generous return on investment (ROI). Here are four examples for how market research can improve Read more

At Research & Marketing Strategies, Inc. (RMS), we understand the top barriers to conducting employee surveys.  From the perspective of employers, a common barrier is the fear of receiving negative feedback from employees. Most business owners would agree that they prefer happy hardworking employees to dissatisfied ones. To create a positive work environment, business owners Read more

This blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS).  Background: A State University of New York College partnered with Research & Marketing Strategies, Inc. (RMS) to conduct a program feasibility study. The college wanted to better understand the competitive landscape, occupational supply and demand, and potential learner interest Read more

This blog post was written by our guest blogger Megan O’Donnell, Manager at Research & Marketing Strategies, Inc. (RMS) Healthcare Division. Improving CAHPS response rates is top of mind for many of our clients.  In our experience, Telephone Only and Mixed modes of survey administration result in higher response rates than Mail Only mode. The following Read more

Erica Winters, Research Analyst, represented RMS at the Demystifying Content Marketing seminar hosted by Eric Mower & Associates, and presented by Matt Read. Below are the key takeaways for implementing a content marketing strategy. For optimal brand engagement and buy-in from consumers, marketers need to do several things. They need to tell a good story, Read more

In-depth interviews (IDIs) are an insightful qualitative research method that allows the researcher to tap into the mind of consumers. To keep costs down, many businesses choose to complete IDIs via telephone, rather than the more costly option of conducting the interviews in-person.  While telephone IDIs provide a cost advantage, the researcher loses the ability Read more

It is common practice for market researchers to encourage participation in research studies by providing incentives. What many researchers struggle with is the decision to provide multiple incentives of a smaller value, or fewer incentives of a larger value, as well as, what type of incentive to offer. Which option will encourage optimal participation? Opinions Read more