At RMS, we define business-to-business (B2B) lead qualification as the process of ascertaining the level of interest a contact database has for our clients’ products or services. As part of B2B lead qualification projects, we rank each prospect’s level of interest to determine their likelihood of making a purchase in the near future.  There are Read more

This blog post was written by our guest blogger Megan O’Donnell, Manager at Research & Marketing Strategies, Inc. (RMS) – Healthcare Division. So your organization is conducting surveys of your patients to measure their experience with your practice. Now what? Using the information from the CAHPS®1 Clinician & Group Survey (CG-CAHPS) can help your practice improve the quality of experiences Read more

Over the past few years, Research & Marketing Strategies, Inc. (RMS) has cultivated and continually managed an internal research panel consisting of thousands of consumers.  The research panel has proven to be a cost-effective asset available to our clients. Having the panel at our disposal, we have the flexibility to recruit from a highly engaged Read more

This blog post provides an updated look on a previous blog post stating how market research can help address higher education enrollment challenges. Institutions are still trudging through slower growth in enrollment than they have experienced in the past. As projected in the previous blog post, the National Center for Education Statistics has again reported Read more

The following blog post was written by Heather Banks, a Healthcare Transformation Coordinator at RMS. The marketplace recognizes the potential for return on investment in the medical home through realization of improved quality of care and reduced healthcare expenses. Data has shown that Patient-Centered Medial Homes (PCMH) improves health outcomes, enhances patient experience of care, Read more

Over the past decade, the frequency of online banking usage has grown. A study conducted by Pew Research in 2013 found that 51% of US adults bank online.  Additionally, a 2014 study by the Federal Reserve found that 51% of smart phone owners have used mobile banking in the past 12 months. Customers have come Read more

The education industry has faced its fair share of hurtles since the economic downturn. It’s clear that a prosperous economy requires an improved educational system (among other things), but the kinks in the rope have yet to be worked out to figure out exactly how to achieve improvement. Thoughts differ on how to achieve a Read more

The following blog post was written by Karen Joncas, a Healthcare Transformation Coordinator at RMS. RMS Healthcare is a leader in healthcare transformation services, and has assisted over 200 practices in their journey to Patient-Centered Medical Home (PCMH) recognition.  Primary care practices that have patients enrolled in a Medicaid or Managed Medicaid insurance program will Read more

The terms “market research” and “marketing research” are so commonly used interchangeably that it often leaves people wondering about the difference between the two. Is there really a difference? Absolutely. Qualtrics summed it up perfectly on their blog: “market research is a subset of marketing research.” While marketing in general often revolves around products, pricing, Read more

This post was written by guest contributors Michele Treinin and Marc Bovenzi.  Measuring patient experiences and patient loyalty is becoming increasingly important in the healthcare arena as patients are becoming more concerned and aware of the care they receive. The Centers for Medicare & Medicaid Services (CMS) have developed a “Physician Compare” website to share Read more