Article by Katya Dashkevich, RMS Research Associate – RMS recently conducted a Resident Study of individuals living in a downtown urban area. The goal of this study was to better understand residents’ likes, dislikes, and wishes regarding the area surveyed. Ultimately, the data was used to promote changes ranging from building amenities to improvements in Read more

Article by Patrick Fiorenza, RMS Director of Research Analytics – One of the challenges faced in any market research study is gaining proper representation from panels or opt-in surveys. At times, RMS has implemented post-field work adjustments through weighting techniques. The use of weighting helps the results be more representative of a population. There are Read more

Article by Patrick Fiorenza, RMS Director of Research Analytics – Segmentation, clusters, personas, profiles – what’s the difference in these terms? All the terms have some nuances, but generally, they complement one another and, quite often, are used interchangeably. The underlying goal of each of these approaches is to understand groups of your customers with Read more

Article by Patrick Fiorenza, RMS Director of Research Analytics – Conjoint Analysis is a tool to help determine how people value different features of a product or service. Conjoint Analysis can be used for product design, pricing strategies, market segmentation, or in a competitive analysis. Conjoint Analysis can help reveal purchasing behaviors as well as Read more

Article by Patrick Fiorenza, RMS Director of Research Analytics – Focus groups are a terrific research methodology. When done well, they allow for free-flowing information and the ability for individuals to build on ideas, explore new ones, challenge assumptions, and create new strategies. Ideas can be tested in real-time in a small setting and integrated Read more

Article by Patrick Fiorenza, RMS Director of Research Analytics – Two of the research methodologies that RMS often uses are Mystery Shopping and Shop-A-Longs. These are two very effective research methodologies, and when done right, can help brands best understand customer experiences and behaviors. When you hear the term “mystery shopping,” it doesn’t always mean Read more

Article by Patrick Fiorenza, RMS Director of Research Analytics – For the past 12 years, RMS has partnered with the CNY Business Journal to conduct the CNY Best Places to Work competition. This year was one of the most competitive years ever! We had a record number of submissions, which resulted in very high employee Read more

Article by Melissa Lewis, RMS Intercept Projects Supervisor – In market research, the timing and method of data collection can greatly impact the quality and reliability of data gathered. Brief face-to-face interviews, or Intercept Surveys, conducted immediately after a real-time experience provide clients with a wealth of benefits, resulting in richer, more accurate, and actionable Read more

Article by Melissa Lewis, RMS Intercept Projects Supervisor – In the fast-paced world of market research, understanding consumer behavior is crucial. One of the most effective methods for gathering real-time data is intercept surveying. This approach allows researchers to capture insights directly from consumers in the moment, offering a snapshot of their thoughts, preferences, and Read more

Article by Patrick Fiorenza, RMS Director of Research Analytics – Proven market research strategies offer banks and credit unions the opportunity to understand the behaviors and unmet needs of customers and members. When working with banks and credit unions, the goal for Research and Marketing Strategies is to help organizations create data-driven programs to guide Read more