The following blog post was written by Sara Cruz, Research Associate at RMS. Have you seen this Domino’s commercial? Or this one from Febreze? Or this commercial from Chevy’s “Real people, not actors” campaign? Or this funny commercial advertising Snickers’ Peanut Butter Squared? Did you know you were watching a focus group in those commercials? Read more

The following blog post was written by Maggy Stewart, Marketing Coordinator & Graphic Designer. As we gear up for 2019, now is the perfect time to look back at the market research trends of 2018 and discover which blog topics our readers found most helpful. Over the past year, our most popular blog articles covered Read more

The following blog post was written by Erica Winters, Supervisor of Research Analytics. This is the second post of a two-part series providing insider tips on selecting the right market research professionals. If you missed the first part, catch up by checking it out here. In the first part of this series, we covered the Read more

3 ways to get customers on board with your brand. The following blog post was written by Maggy Stewart, Graphic Designer & Marketing Coordinator at RMS. How important do you think it is to make your customers happy and keep them coming back for more? Your answer to that question is the answer to how important Read more

The following blog post was written by Mark Dengler, President & Owner of RMS. One of today’s popular business approaches is known as “agile management.” Under this business method there is a keen focus on short development cycles, continuous improvement, product scope flexibility and work team input. RMS continues to see our clients looking for Read more

The following blog post was written by Maggy Stewart, Graphic Designer & Marketing Coordinator at RMS. As we head into the new year, there couldn’t be a better time to look back at the market research trends and methods that shaped 2017. Our most popular articles of the year covered a variety of useful information, Read more

The following blog post was written by Josh Elander, Research Associate at RMS. While the numbers that result from a market research study can sometimes speak for themselves, it’s important to be comprehensive. Data should be thoroughly examined for valuable insights, and at the end of a project the findings should tell a story relevant Read more

The following blog post was written by Josh Elander, Research Associate at RMS. A manufacturer recently partnered with RMS to conduct research on two separate flooring products. The key objectives of the research were to obtain feedback on new product prototypes, as well as learn more from consumers about the overall decision-making process for each Read more

The following blog post was written by Josh Elander, Research Associate at RMS. Data is everywhere these days. It’s nearly impossible not to encounter at least one form of it in the business world on a regular basis, whether you’re a client or market research supplier. But not all data is created equal – primary Read more

Cinco de Mayo is a significant day for Research & Marketing Strategies, Inc. (RMS). This year, May 5th marks RMS’ 15th year of helping clients better understand their market perception through comprehensive data collection, surveying, assessments, focus groups and interviews. This impressive milestone marks a long journey from a three-person operation providing market research, to Read more