The following blog post was written by Josh Elander, Research Associate at RMS. A manufacturer recently partnered with RMS to conduct research on two separate flooring products. The key objectives of the research were to obtain feedback on new product prototypes, as well as learn more from consumers about the overall decision-making process for each Read more

The following post was written by Josh Elander, Research Associate at RMS. Jumping into the world of market research can be a daunting idea, especially when your business isn’t accustomed to the research process. A great market research firm will be able to customize the project to suit the needs of your business, and help Read more

The following post was written by Maggy Stewart, Graphic Designer & Marketing Coordinator at RMS. View the infographic here. Picking up ‘Great’ vibrations: majority of Central New Yorkers enjoyed the new layout and are most excited for The Beach Boys—and (gasp) there’s a new favorite food, RMS NY State Fair survey shows. According to a Read more

This blog post was written by Erica Winters, Sr. Research Analyst & Social Media Strategist, and is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). Background: A banking institution recently partnered with Research & Marketing Strategies, Inc. (RMS) to conduct closed account research with members who have voluntarily closed their Read more

The following blog post was written by Christine Benn, Business Development Coordinator at RMS. As the healthcare industry continues to grow and evolve, we are finding ourselves with more and more acronyms to remember. As a research firm, we want to help you stay up to date and informed on the latest acronyms we are Read more

The following blog post was written by Mark Dengler, President of RMS.  The Centers for Medicare & Medicaid Services (CMS) has proposed delaying implementation of the mandated 2018 date for the Consumer Assessment of Healthcare Providers and Systems Outpatient and Ambulatory Surgery Survey (OAS CAHPS). As a result, many ambulatory surgery center facilities are trying Read more

This blog post was written by Erica Winters, Sr. Research Analyst & Social Media Strategist, and is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). Background: A consulting company recently partnered with RMS to conduct hospital revenue management research. The client wanted to better understand the hospital merger/acquisition process as Read more

The following post was written by Josh Elander, Research Associate at RMS. Whether or not we’re aware of it, we’re always segmenting the people we encounter; how old they are, what kind of house or car they own, and whether or not they’re raising a family. The idea of using this kind of segmentation has Read more

This blog post was written by Erica Winters, Sr. Research Analyst & Social Media Strategist, and is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). Background: A higher education institution recently partnered with RMS to conduct enrollment process research. The client wanted to better understand the follow up, efficiency, and Read more

The following blog post was written by Maggy Stewart, Graphic Designer & Marketing Coordinator at RMS. Research & Marketing Strategies, Inc. (RMS) announced it has received final approval from Centers for Medicare & Medicaid Services (CMS) to conduct the Merit-based Incentive Payment System Consumer Assessment of Healthcare Providers and Systems Survey (MIPS CAHPS)® for the Read more