Article by Pat Fiorenza, Research Analytics Manager – RMS The U.S. Bureau of Labor Statistics collects troves of data on market activity, working conditions, price changes, and productivity in the U.S. economy. One of their data sets is the American Time Use Survey (ATUS). This data set gives an incredible window into American’s daily life. Read more

(BALDWINSVILLE, NY) – This year marks the 20th Anniversary of Research Marketing Strategies, Inc. (RMS) a local, full-service market research firm. Over the past twenty years, the company has delivered valuable research insights to regional and national clients, staying abreast of research innovations within the industry. With Central New York being a top test market, Read more

This blog post summarizes a recent project completed by Research & Marketing Strategies, Inc. (RMS) in conjunction with CenterState CEO in Syracuse, NY. Click here, to download the CenterState CEO 2022 Economic Forecast Report Released last week, the 2022 Economic Forecast report by CenterState CEO identifies trends that impacted the economy throughout 2021, and outlines Read more

We know you care about your employees, and if you want to hear from them, all you have to do is ask. Navigating Everyone’s New NormalNow is the time to find out exactly how your team is feeling and how they’re adjusting as you all move forward and make plans for your next steps. Some Read more

A common engagement at RMS is conducting feasibility studies in which we work with clients to explore new business opportunities or enhance existing operations. The primary purpose of a feasibility study is to understand the market and determine whether enough demand exists to make a given venture successful—which typically translates to the client “will the Read more

The following blog post was written by Sara Cruz, Research Analyst at RMS. Market research can be broken down into quantitative research, qualitative research, or a combination of both. Simply stated, quantitative research is the process of collecting and analyzing numerical data, while qualitative data involves collecting and analyzing non-numerical data. What does this mean? Read more

How market research can help you discover what your customers need and expect to keep them buying your services and products. The following blog post was written by Sara Cruz, Research Analyst at RMS. When the COVID-19 pandemic hit in March of 2020, everything changed. With stay-at-home orders, businesses closing physical locations and the abrupt Read more

Have customer needs changed? This is a common question that is differentiating the businesses who thrive from those who do not during this time of change. Understanding evolving consumer preferences following COVID-19 is not only important in terms of customer relations, but it also helps ensure you’re investing in the avenues your customers prefer and Read more

Within the last few months of the COVID-19 virus impact, consumers and business owners, alike, have been faced with a rapidly changing world that has affected every aspect of their lives—market research included. With the addition of shelter-in-place orders, there is a noticeably positive shift in response rates for market researchers. The RMS team has Read more

We hear it all the time—your boss has just told you the company needs to find new ways to connect with customers. And you’ve been put in charge of doing just that (cue hyperventilation). That’s not you? How about this…you’re a leader within your organization, and you want to become or maintain your status as Read more