ViewPoint is a research panel owned and operated by Research & Marketing Strategies, Inc. (RMS). ViewPoint provides businesses with insight for actionable decision-making.  Research panels such as ViewPoint need consumers just like you! ViewPoint members receive opportunities to participate in market research efforts such as surveys, focus groups, interviews, and mystery shopping. Signing up for ViewPoint is easy and comes with great benefits! To sign up go to:


Below are 5 benefits of joining ViewPoint:

  1. Rewards

There is a misconception that joining research panels can be a viable source of income. Don’t get me wrong, you will have opportunities to get rewarded, but it will not be equivalent to a salary. At RMS, most surveys that are sent to ViewPoint members only take 5 minutes or less to complete. Because of this, a common reward for participating in a survey is a raffle entry. Mystery shopping, focus groups, and interviews typically offer rewards up to $150 or more.

  1. It’s easy

Joining ViewPoint is easy. It only has two steps, and once you complete the sign up process you will begin receiving opportunities to participate in market research. The first step asks five basic questions, which allows RMS to gather contact information to connect with you in the future. The second step asks approximately 20 questions, which gathers deeper demographic information that will be used to help us determine if you qualify for particular opportunities in the future.

  1. Participate

Who wouldn’t want to get paid to try new foods, taste beer, rate TV adds, or try new technology? Theses are just a few examples of the market research which ViewPoint members have the opportunity to participate in.

  1. Have your opinions heard

RMS strives to provide clients with the highest quality insight into the minds of their consumers. This insight comes directly from ViewPoint members. ViewPoint members have opportunities to express their opinions, and give feedback to businesses.

  1. Influence business’s decisions

Businesses turn to RMS in search of guidance. The research RMS conducts directly influences the decision-making process of our clients. By joining ViewPoint, you will have the ability to help businesses with current and/or future market research projects.

If you have questions about joining ViewPoint click here.

If you are interested in joining the RMS ViewPoint Research Panel please click here. Research & Marketing Strategies (RMS) is a market research firm located in Syracuse, NY. If you are interested in learning more about RMS contact Sandy Baker, Director of Business Development, at or by calling 1-866-567-5422.