Article by Katya Dashkevich, RMS Research Associate – Recently, Research and Marketing Strategies partnered with a local school district to conduct a climate study across its three stakeholder groups: students, parents, and staff. The objective of this study was to use the information to help the district make informed decisions about issues affecting students, parents, Read more

Article by Patrick Fiorenza, RMS Director of Research Analytics – One of the challenges faced in any market research study is gaining proper representation from panels or opt-in surveys. At times, RMS has implemented post-field work adjustments through weighting techniques. The use of weighting helps the results be more representative of a population. There are Read more

Article by Patrick Fiorenza, RMS Director of Research Analytics – MaxDiff (Maximum Difference Scaling) is a common analysis technique which helps companies distinguish between consumers of the “best” and “worst” options. In survey research, participants are typically provided a list of choices and asked to select the best and worst options, or most/least likely items Read more

Article by Patrick Fiorenza, RMS Director of Research Analytics – Segmentation, clusters, personas, profiles – what’s the difference in these terms? All the terms have some nuances, but generally, they complement one another and, quite often, are used interchangeably. The underlying goal of each of these approaches is to understand groups of your customers with Read more

Article by Patrick Fiorenza, RMS Director of Research Analytics – Conjoint Analysis is a tool to help determine how people value different features of a product or service. Conjoint Analysis can be used for product design, pricing strategies, market segmentation, or in a competitive analysis. Conjoint Analysis can help reveal purchasing behaviors as well as Read more

Article by Patrick Fiorenza, RMS Director of Research Analytics – Two of the research methodologies that RMS often uses are Mystery Shopping and Shop-A-Longs. These are two very effective research methodologies, and when done right, can help brands best understand customer experiences and behaviors. When you hear the term “mystery shopping,” it doesn’t always mean Read more

Article by Katya Dashkevich, RMS Research Associate – The RMS team wants to share the results of our recent survey, which asked our nationwide ViewPoint panel members how they spent their summer vacations. Below are the findings from our survey, along with some tips and tricks about travel from our panel members. If you are Read more

Article by Susan S. Maxsween, MHSA – VP Healthcare Operations & Consulting Community Health Needs Assessments (CHNA) are essential for identifying and addressing the healthcare needs of communities. These assessments help healthcare organizations and public health agencies prioritize health issues, allocate resources effectively, and implement strategies to improve community health outcomes. At RMS Healthcare, we Read more

Article by Melissa Lewis, RMS Intercept Projects Supervisor – In the fast-paced world of market research, understanding consumer behavior is crucial. One of the most effective methods for gathering real-time data is intercept surveying. This approach allows researchers to capture insights directly from consumers in the moment, offering a snapshot of their thoughts, preferences, and Read more

Market research often lurks behind the scenes, yet its impact on businesses and communities is profound. To unravel the mysteries of this vital field, Cindy Clarke from PAC-B TV paid a visit to our corporate office and conducted a video interview with our own Sandy Baker, Vice President of Corporate Development. Below, is a summary Read more