With a variety of emerging channels in the financial industry, it’s nice to know where banks and credit unions are truly placing their efforts.  One study that we’ve found to provide these insights is an annual survey conducted by The Financial Brand among banking/credit union marketing executives (which can be viewed here). As expected, the Read more

Companies have come to realize that social media has potential for most any industry.  Most organizations are learning by example, watching what industry leaders do with social media and then attempting to move along similar lines if the strategy is applicable to their organizational goals.  The usage of social media by financial institutions has slowly Read more

When organizations are seeking new technology, they’re most often looking for something that will not only streamline its internal processes, but also help it serve its customers better.  The financial institution industry has been readily taking advantage of some of the new technology available today.  Internet and mobile banking have been two of the largest Read more

New technology is constantly being invented that provides uses for consumer businesses. The new technology is usually designed to make things easier and cheaper for both the business and its customers. However, sometimes it becomes easy for businesses to lose sight of how new technology is affecting its entire customer base. The banking industry has had Read more