Market research often lurks behind the scenes, yet its impact on businesses and communities is profound. To unravel the mysteries of this vital field, Cindy Clarke from PAC-B TV paid a visit to our corporate office and conducted a video interview with our own Sandy Baker, Vice President of Corporate Development. Below, is a summary Read more

At Research & Marketing Strategies (RMS), we continue to expand our abilities and are pleased to say that we have been a Centers for Medicare and Medicaid Services (CMS) approved vendor of the Consumer Assessment of Healthcare Providers and Systems® (CAHPS®) for Outpatient and Ambulatory Surgery (OAS) surveys since their inception. As such, we have Read more

Intercept surveys serve as invaluable tools for gathering on-site feedback from various audiences, whether at events, airports, bus routes, restaurants, conferences, or shopping malls. These surveys provide organizations with immediate insights into patron perceptions while their experiences are still fresh in their minds. However, to ensure the success of an intercept survey project, it’s crucial Read more

At RMS, we often hear the question, “How does signing up for a research panel benefit me?” Many individuals underestimate the profound influence surveys, focus groups, and secret shoppers can have on the services and products we encounter daily. Companies frequently turn to market research to fine-tune their offerings before launch, gaining insights into consumer Read more

If you are planning Focus Groups for your clients, let us help. CNY is a top test market in the country and we know how to find the right participants! SOME FOCUS GROUP BEST PRACTICES The Importance of Participant Selection Choose participants that represent the greater demographic and are comfortable expressing their views. The Selection Read more

You can do your own surveys & you may get some answers. Let us do your surveys & we’ll get better answers. Strengthen your institution by asking those who matter most — prospective students, alumni, donors, faculty, staff & students. Surveys done by a third party are more likely to produce open and honest responses Read more

ARTICLE BY:Susan S. Maxsween, MHSA, VP Healthcare Operations & Consultingand Molly Burke, MPH, Research Analyst – What is a CHNA? A Community Health Needs Assessment (CHNA) is a systematic approach that aims to improve the health and well-being of a community by providing organizations with insights on the health status of the community. The CHNA Read more

You can do your own surveys & you may get some answers.  Let us do your surveys & we’ll get better answers. Surveys done by a 3rd party are more likely to produce open and honest responses from your staff, parents and/or community, helping you make important decisions with confidence. Working with RMS, your respondents Read more

Article by Analytics Staff – “We need organizations that can serve the underserved individuals in our community and continue to support and develop programs that can allow these individuals to live their best lives.” A prominent provider of services to individuals with developmental disabilities in Onondaga County, New York, collaborated with Research and Marketing Strategies, Read more

Article by Patrick Fiorenza, RMS Director of Research Analytics – Released today, the CNY 2024 Economic Forecast report by CenterState CEO identifies trends that impacted the economy throughout 2023 and outlines opportunities and challenges for 2024 based on insights from industry leaders across our region. This year, the findings suggest a very positive outlook from Read more