Article by Katya Dashkevich, RMS Research Associate – Recently, Research and Marketing Strategies partnered with a local school district to conduct a climate study across its three stakeholder groups: students, parents, and staff. The objective of this study was to use the information to help the district make informed decisions about issues affecting students, parents, Read more

Article by Katya Dashkevich, RMS Research Associate – RMS recently conducted a Resident Study of individuals living in a downtown urban area. The goal of this study was to better understand residents’ likes, dislikes, and wishes regarding the area surveyed. Ultimately, the data was used to promote changes ranging from building amenities to improvements in Read more

Article by Patrick Fiorenza, RMS Director of Research Analytics – TURF (Total Unduplicated Reach and Frequency) analysis is an extremely beneficial market research analysis, and one that is commonly applied and used. TURF analysis can help in a variety of ways, but the overall objective of TURF is to understand how services/campaigns/products can have the Read more

Article by Patrick Fiorenza, RMS Director of Research Analytics – One of the challenges faced in any market research study is gaining proper representation from panels or opt-in surveys. At times, RMS has implemented post-field work adjustments through weighting techniques. The use of weighting helps the results be more representative of a population. There are Read more

Article by Patrick Fiorenza, RMS Director of Research Analytics – MaxDiff (Maximum Difference Scaling) is a common analysis technique which helps companies distinguish between consumers of the “best” and “worst” options. In survey research, participants are typically provided a list of choices and asked to select the best and worst options, or most/least likely items Read more

Article by Patrick Fiorenza, RMS Director of Research Analytics – Segmentation, clusters, personas, profiles – what’s the difference in these terms? All the terms have some nuances, but generally, they complement one another and, quite often, are used interchangeably. The underlying goal of each of these approaches is to understand groups of your customers with Read more

Article by Shannon Sawyer, BS – Director of Healthcare Operations. RMS Healthcare has over 14 years of experience with healthcare consulting – let us help you determine next steps. The landscape of healthcare is changing, and we need to be ready to change with it. In July 2024, Centers for Medicare and Medicaid Services (CMS) Read more

Article by Melissa Lewis, RMS Intercept Projects Supervisor – In market research, the timing and method of data collection can greatly impact the quality and reliability of data gathered. Brief face-to-face interviews, or Intercept Surveys, conducted immediately after real-time experience provide clients with a wealth of benefits, resulting in richer, more accurate, and actionable data. Read more

Article by Patrick Fiorenza, RMS Director of Research Analytics – Conjoint Analysis is a tool to help determine how people value different features of a product or service. Conjoint Analysis can be used for product design, pricing strategies, market segmentation, or in a competitive analysis. Conjoint Analysis can help reveal purchasing behaviors as well as Read more

Article by Patrick Fiorenza, RMS Director of Research Analytics – Focus groups are a terrific research methodology. When done well, they allow for free-flowing information and the ability for individuals to build on ideas, explore new ones, challenge assumptions, and create new strategies. Ideas can be tested in real-time in a small setting and integrated Read more