Article by Patrick Fiorenza, RMS Director of Research Analytics – MaxDiff (Maximum Difference Scaling) is a common analysis technique which helps companies distinguish between consumers of the “best” and “worst” options. In survey research, participants are typically provided a list of choices and asked to select the best and worst options, or most/least likely items Read more

Article by Patrick Fiorenza, RMS Director of Research Analytics – Segmentation, clusters, personas, profiles – what’s the difference in these terms? All the terms have some nuances, but generally, they complement one another and, quite often, are used interchangeably. The underlying goal of each of these approaches is to understand groups of your customers with Read more

Article by Shannon Sawyer, BS – Director of Healthcare Operations. RMS Healthcare has over 14 years of experience with healthcare consulting – let us help you determine next steps. The landscape of healthcare is changing, and we need to be ready to change with it. In July 2024, Centers for Medicare and Medicaid Services (CMS) Read more

Article by Melissa Lewis, RMS Intercept Projects Supervisor – In market research, the timing and method of data collection can greatly impact the quality and reliability of data gathered. Brief face-to-face interviews, or Intercept Surveys, conducted immediately after real-time experience provide clients with a wealth of benefits, resulting in richer, more accurate, and actionable data. Read more

Article by Patrick Fiorenza, RMS Director of Research Analytics – Conjoint Analysis is a tool to help determine how people value different features of a product or service. Conjoint Analysis can be used for product design, pricing strategies, market segmentation, or in a competitive analysis. Conjoint Analysis can help reveal purchasing behaviors as well as Read more

Article by Patrick Fiorenza, RMS Director of Research Analytics – Focus groups are a terrific research methodology. When done well, they allow for free-flowing information and the ability for individuals to build on ideas, explore new ones, challenge assumptions, and create new strategies. Ideas can be tested in real-time in a small setting and integrated Read more

Article by Patrick Fiorenza, RMS Director of Research Analytics – Two of the research methodologies that RMS often uses are Mystery Shopping and Shop-A-Longs. These are two very effective research methodologies, and when done right, can help brands best understand customer experiences and behaviors. When you hear the term “mystery shopping,” it doesn’t always mean Read more

Article by Katya Dashkevich, RMS Research Associate – The RMS team wants to share the results of our recent survey, which asked our nationwide ViewPoint panel members how they spent their summer vacations. Below are the findings from our survey, along with some tips and tricks about travel from our panel members. If you are Read more

Article by Patrick Fiorenza, RMS Director of Research Analytics – For the past 12 years, RMS has partnered with the CNY Business Journal to conduct the CNY Best Places to Work competition. This year was one of the most competitive years ever! We had a record number of submissions, which resulted in very high employee Read more

Article by Molly Burke, RMS Research Analyst. “Success is fostered and there are resources readily available to help EVERYONE.” A local public school district collaborated with Research and Marketing Strategies, Inc. (RMS) to conduct a districtwide school climate assessment. The objective was to gain valuable insights from three stakeholder groups—students, parents, and staff—that would enable Read more